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This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.
Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Use Pinterest search to do keyword research and find niche topics. Create boards to categorize your pins.
The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – Removing any redirect chains.
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.
You should already be ranking for branded keywords, and comprehensively covering other niche keywords. 3) Pour everything you’ve got in to UX. If you 1) know your user, and 2) give them what they want, and 3) have sick UX, then you could have successfully created a bounceable page. Your CTR goes up.
I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. This separation is the source of a common misunderstanding: many SEOs never even touch content.
But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR. Ad placement: Where your ads appear on YouTube (e.g., in-stream, in-display, or homepage) affects costs.
When we showed larger images, there were fewer products on the page, which lowered CTR. Changes that work for one niche may not work for another—we have to test. UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like. But the idea didn’t come from data.
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