ConversionXL

SEPTEMBER 15, 2016

Is a CTR of 20% good or bad? Your goal is to improve your quality score while also building a profitable campaign. Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Search Engine Land

MAY 28, 2024

Thus, your potential ROI and profit margins decreases over the long term, too. In order to make a profit and get “paid back” 6-12 months later (assuming the customer sticks that long, too). Your homepage is cannibalizing other non-branded queries for commercial terms (more on this chestnut below). This ain’t new, either.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

Martech

OCTOBER 19, 2022

Retail profit margins tend to be slim — in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. Targeting lets you reach high-value prospects and exclude non-performing ones, thereby getting the most out of your ad buy. And sales are very good. 2: Personalization.

Retail 113

Retail CTR Networking Campaign 113