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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on categories, like Legal, Non-Profit, or Finance.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Including an actionable CTA within your ad copy will also help you improve your ad's click-through rate (CTR). Demographics. Call-to-Action (CTA).

Campaign 101
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A complete guide on Email Automation

Salesmate

With Email automation, you build a profitable mailing list and market your business in the right manner. Automated emails generate 320% more revenue than non-automated ones. CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing. CMS: Content Management System. A web application designed to make it easy for non-technical users to create, edit, and manage a website. CRM: Customer Relationship Management. CTR: Clickthrough Rate. Learn more here.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." 15) Clickthrough Rate (CTR). 19) Content Management System (CMS). A web application designed to make it easy for non-technical users to create, edit, and manage a website. 27) Customer Relationship Management (CRM).