Search Engine Land

MAY 15, 2024

Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement? When your ads resonate with users based on their search queries and interests, they are more likely to click through to your website, resulting in a higher expected CTR. See terms.

Click Through Rate 94

Click Through Rate CTR Campaign Territory 94

Hubspot

JULY 11, 2012

Note: a dedicated email send is one that promotes a specific offer as opposed to a newsletter that covers a range of topics and offers.). These emails have a personal feel and, some marketers argue , can have higher CTR than HTML emails in some instances. Emails Promoting Ebooks Get a Higher CTR Than Emails Promoting Webinars.

CTR 78

CTR Real Estate Promote Contact 78

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

FEBRUARY 28, 2023

A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA. This Q&A style feature typically presents 2-4 additional queries. CTR and MSV data can be found using tools like Ahrefs and Google Keyword Planner.

CTR 86

CTR Clients Click Through Rate Education 86

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. A: Export your keywords and work out your CTR averages. A: Add conversion rate and value to your CTR calculation. This is typically 90 days.

CTR 78

CTR Territory Follow-up Start-ups 78

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” This type of promotion is more light touch and cheaper. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. If you have, you’re one of the lucky few. Make It Visual.

CTR 74

CTR Sports Finance Campaign 74

Sales Hacker

JUNE 26, 2020

Our marketing team attended demos and presentations conducted by our sales reps because it was important for them to hear what clients were saying first-hand. They paid particular attention to the language clients used, so they could use it in their copy and promotional materials. Attend Demo Calls. Implementing Smarketing in Your Org.

Referrals 132

Referrals CTR CRM Cross-sell 132

Hubspot

OCTOBER 31, 2012

3) Promoted Posts. Another option for Facebook mobile advertisers is Promoted Posts , which allows you to promote your Facebook Page 's organic updates to friends of your fans -- people who don't necessarily already Like your page. CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86

CTR 78

CTR Retail Promote Clients 78

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). That’s a less-than-explicit signal.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

Campaign 78

Campaign CTR Angle Promote 78

Hubspot

NOVEMBER 11, 2020

It's not enough to simply be present on the SERPs, which is what impression data measures. Is the bulk of your traffic coming from social media sites per your heavy social media promotion but few visitors are coming in from organic search -- or vice versa? Be sure that you're also spending time promoting on social media.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JULY 28, 2020

If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. CTR) on a specific product for female shoppers in Stockholm, on an iPhone, when coming from Facebook. For online businesses, pop-up notifications can increase sign-ups by 600%.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Take a cruise through the SlideShare presentation and blog post below to see what secrets we''ve uncovered. All this content creation arms our social media manager with a library of resources to promote in unique ways on Facebook.

Lead generation 78

Lead generation B2B CTR Click Through Rate 78

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. What days are the sale staff present?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

NOVEMBER 10, 2020

Instead of hard-selling our products, we created templates within Confluence and retro boards within Trello to tie our products to the conceptual, strategic, and tactical information presented in the Team Playbook. They also created a landing page to promote a paid ecourse with related content, and an embedded version of the book.

Strategize 139

Strategize Teamwork Education Follow-up 139

Hubspot

OCTOBER 17, 2014

You''ve uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. The Key Elements to Optimize in Your SlideShare Presentations. If your title is too long, your SERP CTR could plummet.

Lead generation 78

Lead generation Presentation Promote Networking 78

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking. Having well-optimized metadata.

CTR 67

CTR Click Through Rate Promote Entertainment 67

Hubspot

SEPTEMBER 18, 2012

we're always testing new designs to see if we can improve conversions), we can vouch for the impact a new CTA design from our branding department can have on CTR. 4) Presentation Templates. Instead of having them fiddle around in PowerPoint for three hours trying to put a presentation together for an upcoming pitch.

Click Through Rate 78

Click Through Rate A/B testing CTR Presentation 78

Hubspot

MAY 25, 2017

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%. Data source: IBM.

Click Through Rate 78

Click Through Rate Cross-sell Non-Profits CTR 78

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". Source: Lenovo's presentation on Intent-Based Marketing at B2B Marketing Exchange 2017. All these keywords still present strong opportunities. At this point, simply turning up the volume doesn't work anymore. click through rate.

Campaign 78

Campaign CTR Click Through Rate Follow-up 78

Hubspot

DECEMBER 12, 2013

Content Promotion. From speaking at a lot of conferences this year, I still hear some marketers struggling with getting support for their content plans, even if many have moved on to how they scale those plans. ( If you''re interested in hearing more, this is something I discussed in a recent presentation.).

CTR 78

CTR Promote Pitch B2B 78

ClickFunnels

NOVEMBER 28, 2022

They only try to promote one thing (whether it be a lead magnet or a product) at a time. Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. The total spend on the landing page is $800 less.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Search Engine Land

JANUARY 30, 2023

I find that curious considering these are people from the same SEO community that used the CTR model from the 2006 AOL data as the industry standard for modeling across any search engine for many years to follow. It seems as though they want to demote a URL that appears in many searches to promote diversity of results.

CTR 23

CTR Engineering Represent Follow-up 23

Hubspot

JUNE 15, 2012

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So a decent CTR for you is going to vary depending on what type of email you're sending, and to which list. in Q3 of 2011 , up slightly from the previous quarter.

Click Through Rate 78

Click Through Rate A/B testing CTR Contact 78

Hubspot

JANUARY 8, 2015

Your business should be experimenting with different ways to present your call-to-action. Promotions. Believe it or not, consumer expectations have gotten so high that simply offering discounts or promotions is not enough to catch their attention. The CTA on the right increased one business’s conversion rate by 34%.

A/B testing 78

A/B testing Click Through Rate CTR Promote 78

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. RevContent focuses specifically on promoting content through PPC. Offer promotion is great if you’re running a limited time offer, product or service discount, or contest. Quality Score. Maximum Bid. RevContent.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

Search Engine Land

JANUARY 13, 2023

2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. 2014: Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content by Andy Atkins-Krüger.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

DECEMBER 16, 2022

You can also show them how your efforts are helping promote other digital marketing channels while boosting customer retention rates through more personalized offerings based on understanding the customer experience. This will directly help you position and promote your success.

Objectives and Key Results 84

Objectives and Key Results CTR Campaign Promote 84

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. The key to promoting relevant content in email is to provide an offer that is connected to the initial request. For instance, you can do A/B testing of the landing pages you're promoting in your emails.

A/B testing 77

A/B testing CTR Click Through Rate Contact 77

Hubspot

AUGUST 26, 2015

By choosing one of these objectives, you're giving Facebook a better idea of what you'd like to do so they can present you with the best-suited ad options. When you select this option, Facebook will prompt you to enter the URL you're looking to promote. Facebook's ad options include: Page Post Engagements. Page Likes. Click to Website.

Objectives and Key Results 78

Objectives and Key Results Campaign CTR Click Through Rate 78

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The final stage of Casandra’s experimentation framework is the one where you present your results with the gathered evidence. Gaetano DiNardi. Conclusion.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SalesHandy

OCTOBER 29, 2020

Login to your Gmail account and click on the Compose button Add the primary recipient in the To field Click on the CC button present in the right side corner of the To section Add all the recipients’ email addresses in the CC section you want to send a copy of your email Draft your email copy and click Send. Lacks email personalization.

Campaign 70

Campaign Follow-up CTR Promote 70

Search Engine Land

NOVEMBER 8, 2022

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Register here for free. Why SEOs should care about brand marketing. Authenticity is key.

Non-Profits 90

Non-Profits Objectives and Key Results Intrinsic Trust 90

Hubspot

OCTOBER 9, 2014

At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc.

Campaign 78

Campaign Networking Promote Gaming 78

Hubspot

MARCH 20, 2015

A Parent''s Guide to Promoting Your Child''s Social, Emotional, and Behavioral Well-Being". "X Presenting the format and/or contents to a reader helps make your content a little sexier. X Recipes for Quick & Healthy Dinners Your Teenagers Will Gobble Up". See how different and specific each of those is? Make the value clear.

B2C 78

B2C B2B CTR Angle 78

Hubspot

APRIL 21, 2014

If social media reach has stagnated, start new discussions on different channels and start promoting interesting content more frequently -- particularly your blog content. Look at call-to-action clickthrough rate (CTA CTR). Look at landing page traffic and conversions. There are a few metrics that can help you with that.

CTR 78

CTR Engineering Conversion Closing 78