Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 122

Niche User Experience CTR Click Through Rate 122

ConversionXL

JUNE 12, 2014

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better.

Conversion 112

Conversion User Experience UX CTR 112

Search Engine Land

MAY 15, 2024

Entities for improved PPC quality scores In PPC, it’s relatively easy to determine if your website accurately presents the entities and relationships you want it to; simply check out your quality scores. Ad relevance: Entities ensure your ads are relevant to users’ intent, not just matching keywords. See terms.

Click Through Rate 94

Click Through Rate CTR Campaign Territory 94

Search Engine Land

APRIL 17, 2024

Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? Design your content with mobile users in mind.

Entertainment 109

Entertainment CTR Click Through Rate User Experience 109

ConversionXL

JUNE 12, 2014

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better.

Conversion 105

Conversion User Experience UX CTR 105

ConversionXL

JUNE 12, 2014

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better.

Conversion 101

Conversion User Experience UX CTR 101

Search Engine Land

NOVEMBER 6, 2023

are present and properly labeled across all indexable page types and landing pages. As Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking, ensuring a well-optimized mobile experience is key to overall SEO success. Live production QA.

CTR 110

CTR UX Engineering User Experience 110

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Why structured data matters more than ever Structured data enables search engines to interpret website content more deeply, enhancing how pages are indexed and presented in search results. Processing.

Objectives and Key Results 97

Objectives and Key Results CTR Engineering Click Through Rate 97

Hubspot

AUGUST 14, 2013

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. For the sake of SEO and user experience, Orbit Media recommends keeping your navigation limited to seven items at most. The good news is, you don''t have to have any UX experience to run this exercise.

CTR 78

CTR UX User Experience Engineering 78

ConversionXL

NOVEMBER 9, 2015

If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. EMK with subject “FREE BEER” will improve CTR, but probably reduce sales once customers figure out there is no beer on your site, certainly not free beer).

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

JUNE 12, 2014

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better.

Conversion 84

Conversion User Experience UX CTR 84

ConversionXL

JULY 28, 2020

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. It manipulates and tricks the user rather than benefiting them.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Search Engine Land

JANUARY 20, 2023

That’s why in recent years, the scroll user experience is being enhanced with continuity. This way, web content is loaded on-demand as the user scrolls down – thus, the name “ infinite scroll.” Let’s assess it based on existing data and experience.

Click Through Rate 92

Click Through Rate Real Estate User Experience CTR 92

Search Engine Land

JANUARY 13, 2023

2014: Creating Links That Offer The Best User Experience by Erin Everhart. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. 2014: Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content by Andy Atkins-Krüger.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

ConversionXL

APRIL 27, 2017

How well you handle these pages impacts: user experience, SEO, and sales. User Experience (UX). Happier, more engaged users means better search results, right?” (via But here are some things to consider… Presenting too many options can be overwhelming and presenting too few options can be underwhelming.

Product 90

Product UX User Experience CTR 90

Hubspot

DECEMBER 11, 2013

Bing''s algorithm is a little less complex than Google''s and prioritizes slightly different things , so if you''re in a competitive space and have had trouble with Google, Bing might present some new opportunities to you. One important metric for growing your search traffic is your clickthrough rate (CTR). Keyword Data From Bing.

CTR 78

CTR Strategic partnership Engineering User Experience 78

ClickFunnels

NOVEMBER 28, 2022

Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. This type of proof works best when presented prominently on the landing page, ideally near the call-to-action button.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Search Engine Land

AUGUST 4, 2023

As SEOs, we should think about features in terms of the search experience itself and ask: What is the search page displaying? In what ways is the search page presenting that information? However, if all users abandon their search engine because it's not helping them find relevant websites, then Google's revenue would suffer.

Objectives and Key Results 82

Objectives and Key Results CTR Engineering UX 82

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Track CTR to gauge overall effectiveness.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

NOVEMBER 8, 2022

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. To bring the best user experience to its customers through innovative hardware, software, and services.” “To Register here for free. Why SEOs should care about brand marketing. Authenticity is key.

Non-Profits 90

Non-Profits Objectives and Key Results Intrinsic Trust 90

Hubspot

AUGUST 11, 2014

Here is the information that I presented in my infographic guide to decreasing bounce rate. User experience is everything. The user must feel comfortable, confident, and clear when they’re on your website. Your CTR goes up. Keep in mind that, depending on the nature of your site, your bounce rate may vary.

UX 78

UX CTR Strategize Niche 78

The 5% Institute

JUNE 26, 2023

Metrics such as conversion rate, click-through rate (CTR), and landing page conversion rate fall under this category. Metrics such as bounce rate, average session duration, page views, and conversion rate provide insights into website performance and user experience.

Objectives and Key Results 52

Objectives and Key Results Click Through Rate Campaign CRM 52

Hubspot

JULY 7, 2016

Keeping your ads current and relevant will ensure that prospects have a positive and pleasant user experience, and eventually become paying customers. Or perhaps last-minute shoppers who forgot to buy their friend a birthday present? Just that one change increased CTR by.38%!

CTR 53

CTR B2C Promote Price 53

Hubspot

JUNE 19, 2014

A language that manages the design and presentation of web pages: color, look, feel, and so on. CTR: Clickthrough Rate. UX: User Experience. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. Learn more here.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Search Engine Land

NOVEMBER 3, 2023

Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. ” Link: Google presentation: Life of a Click (user-interaction) (May 15, 2017) (PDF) 2. In designing user experiences, SERVING the user is NOT ENOUGH.

UX 144

UX Presentation CTR Engineering 144

Search Engine Land

OCTOBER 2, 2024

To use any tool effectively, it’s crucial to identify what truly matters in the vast amount of data you’re presented with. We know our client was losing clicks and that AIO clicks are, in any case, a different user experience. This gave us an initial understanding of possible issues with content at scale.

Clients 91

Clients CTR Conversion Closing 91