Search Engine Land

SEPTEMBER 1, 2023

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue.

CTR 122

CTR X-functional Profit margin Contract 122

ConversionXL

JULY 28, 2020

If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. CTR) on a specific product for female shoppers in Stockholm, on an iPhone, when coming from Facebook. For online businesses, pop-up notifications can increase sign-ups by 600%.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions. CTR to the next page, and now more than half of the visitors move on to the next page before checking out. That being said…. hint: tweet this ). Loading” pages.

Conversion 112

Conversion User Experience UX CTR 112

Search Engine Land

NOVEMBER 6, 2023

Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – are present and properly labeled across all indexable page types and landing pages. Close monitoring post-launch is essential for success, particularly: Regular crawls.

CTR 110

CTR UX User Experience Engineering 110

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Defining marketing’s present and future 3. User experience (UX) design: Enhancing the usability of your website to improve user experience. ebooks, whitepapers).

Click Through Rate 87

Click Through Rate Commission Promote Lead generation 87

Hubspot

AUGUST 14, 2013

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. The good news is, you don''t have to have any UX experience to run this exercise. The good news is, when making navigation decisions, there are a lot of tools at your disposal to help you make the right call.

CTR 78

CTR UX User Experience Engineering 78

ConversionXL

APRIL 27, 2017

User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Getting slapped with a 404. via WordStream).

Product 90

Product UX User Experience CTR 90

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions. CTR to the next page, and now more than half of the visitors move on to the next page before checking out. That being said…. hint: tweet this ). Loading” pages.

Conversion 105

Conversion User Experience UX CTR 105

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions. CTR to the next page, and now more than half of the visitors move on to the next page before checking out. That being said…. hint: tweet this ). Loading” pages.

Conversion 101

Conversion User Experience UX CTR 101

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. Social could be both of the above but could appeal to an audience that has loyalty to your brand so presenting them with a unique experience is important to capture what they’re looking for. You don’t want to optimize for CTR or conversion rate.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions. CTR to the next page, and now more than half of the visitors move on to the next page before checking out. That being said…. hint: tweet this ). Loading” pages.

Conversion 84

Conversion User Experience UX CTR 84

Hubspot

AUGUST 11, 2014

Here is the information that I presented in my infographic guide to decreasing bounce rate. 3) Pour everything you’ve got in to UX. If you 1) know your user, and 2) give them what they want, and 3) have sick UX, then you could have successfully created a bounceable page. Your CTR goes up. Here’s the kicker.

UX 78

UX CTR Strategize Niche 78

ConversionXL

MARCH 3, 2016

Custom reports collect the data and present it in a way that makes it easier for you to analyze. This will show you how much you’ve spent, how many people saw your ads, how many clicks they received, resulting traffic volume, your CTR, the CPC and the value of each resulting session. But what are you analyzing for?

Customers 91

Customers UX Referrals Non-Profits 91

Search Engine Land

AUGUST 4, 2023

In what ways is the search page presenting that information? We could argue that a search engine is taking away readers by presenting featured snippets , rich cards , meta descriptions , ranking algorithms, or the very design of the SERP. After all, webpages ranking higher on search results get more clicks than those ranked below.

Objectives and Key Results 82

Objectives and Key Results CTR Engineering UX 82

Search Engine Land

JANUARY 25, 2024

The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

ConversionXL

NOVEMBER 29, 2017

Some tests are backed up by a large amount of research, analysis, qualitative feedback, UX experts input, etc. In the example, the externalities presented are all negative, but maybe the words “free trial” in our ad copy actually lowers CPC and improves CTR, and thus ad positioning, making them a positive for our CPC campaign.

A/B testing 112

A/B testing Conversion CTR UX 112

Search Engine Land

NOVEMBER 3, 2023

Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. ” Link: Google presentation: Life of a Click (user-interaction) (May 15, 2017) (PDF) 2. ” Link: Google presentation: Q4 Search All Hands (Dec. We fake it.”

UX 144

UX Presentation CTR Engineering 144

Hubspot

JUNE 19, 2014

A language that manages the design and presentation of web pages: color, look, feel, and so on. CTR: Clickthrough Rate. CX: Customer Experience (See UX). UX: User Experience. Learn more here. CSS: Cascading Style Sheets. It works together with HTML (see HTML), which handles the content of web pages.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

ConversionXL

APRIL 3, 2019

You stop focusing on presenting “numbers” and present information. When we showed larger images, there were fewer products on the page, which lowered CTR. Valerie Kroll: “How to Present Test Results to Inspire Action”. When presenting data , the key question is “What do you want your audience to walk away with?”

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

NOVEMBER 13, 2015

Ethos is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. CTR, lift, decision fatigue, UVP). Presentation. How will you present that information to them? Information.

Presentation 134

Presentation A/B testing CTR High impact 134