Remove CTR Remove Price Remove Process Remove UX
article thumbnail

How to navigate SEO in a multi-platform world

Search Engine Land

To thrive in today’s dynamic environment, SEOs are expected to: Be more involved in – if not lead – the content creation process. Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand.

UX 127
article thumbnail

YouTube advertising: The ultimate guide

Search Engine Land

Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. Cost-per-click (CPC) or Cost-per-thousand-impressions (CPM): Decide whether you want to pay for clicks (CPC) or impressions (CPM), as the pricing model you choose will impact your budget strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nudge Marketing: From Theory to Practice

ConversionXL

Nudge marketing is the process of communicating messages that encourage desired behavior by appealing to the psychology of the individual. Price anchoring is a sure-fire nudge to drive online behavior. Price anchoring is a nudge because it appeals to the cognitive biases of how we view a product (by comparing it to something else).

article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

Clicking the ‘View pricing’ link. According to NN/g , the two types are: Process Milestones – these are the the conversion that tend to lead to a primary macro-conversion. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Process Milestones.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Each stage of the buying process has a distinct emotion tied to it. SEM is the exact opposite. Image packs.

Gambling 101
article thumbnail

How to Optimize Out of Stock Product Pages

ConversionXL

User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Getting slapped with a 404. via WordStream).

Product 90
article thumbnail

7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Why haven’t advertisers perfected the process? Earlier this week, I wrote an article on mobile UX optimization. Will likely only need comprehensive product / service information if the sell is high-effort or high-priced. You don’t want to optimize for CTR or conversion rate. It doesn’t happen often.

CTR 90