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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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How Google ending continuous scroll could impact ORM

Search Engine Land

” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. The importance of Page 1 prime real estate In the online reputation management industry, the first page of search results has always been crucial.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website. Topic Selection: Identify topics that align with the real estate agent’s target audience and address their pain points, questions, and interests.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Include qualities that relate to your offer, such as: Location Scope of service Compatibility Requirements Style Consider a Japan-based real estate investment company using Google Ads to attract investors. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.

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Amazon advertising optimizations to crush Q4

Search Engine Land

If you’re selling cheese graters and want your brand to appear at or near the top of the page whenever a consumer searches for generic “cheese graters,” sponsored ads can get you that prime real estate. Use coupons and promotions. Obviously, the lower your ACoS, the higher your profit.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Run customer questionnaires to work out your Net Promoter Score (NPS). Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email.

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