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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Include qualities that relate to your offer, such as: Location Scope of service Compatibility Requirements Style Consider a Japan-based real estate investment company using Google Ads to attract investors. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website. Topic Selection: Identify topics that align with the real estate agent’s target audience and address their pain points, questions, and interests.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

You can break them up into three main types—education, entertainment, and self-promotional. Self-promotion. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Image source ). Use it sparingly. Vanity metrics.

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The Ultimate Guide to Email Marketing

Hubspot

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Clickthrough rate (CTR) is the percentage of people that click on your CTAs. Clickthrough Rate (CTR). How did your CTR compare to your open rate?

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Which Links in Your Email Marketing Get the Most Clicks?

Hubspot

Note: a dedicated email send is one that promotes a specific offer as opposed to a newsletter that covers a range of topics and offers.). These emails have a personal feel and, some marketers argue , can have higher CTR than HTML emails in some instances. Emails Promoting Ebooks Get a Higher CTR Than Emails Promoting Webinars.

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