How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Your anti-audience will click your ad but won’t convert. It’s the landing page’s job to convert.”
Let's personalize your content