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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

In short, the concept of email marketing representing spam is bogus, especially if you’re the one getting users into your own funnel. Although perhaps not as “sexy” as your Facebook or Instagram ads, solo ads represent a numbers game which can provide big returns if executed properly. Who said email marketing was dead, again?

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Automated Sales Tools To Use In 2021

Sales Pop!

You can add your custom signature by using a free email online email signature generator available online; this will help to increase your credibility and CTR. Represents a screen or board where employees can see the results of their work. You can do this by using the NPS (Net Promoter Score) tool. Workday map.

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The Best Time to Send an Email (Research-Backed)

Hubspot

The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. If you're sending emails that include a sale or promotion, try sending them during the times your audience tends to take their lunch breaks.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

Each domain represents a different server; those URLs might look very similar, but from a technical perspective, they’re two unique domains. What’s CTR? CTR, or click-through rate, is equal to Clicks divided by Impressions, multiplied by 100. If our post shows up in 20 searches, and generates 10 clicks, our CTR would be 50%.

CTR 101
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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. LinkedIn's emphasis on professional content makes Pages the perfect place for them to promote its company culture. The Content Ad above promotes an ebook about supply chain management. Image Source.

CTR 101