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Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. How to achieve: Promote your content on social media and through email newsletters. Tone) Please keep the language simple.

B2B 117
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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Impressions, clicks, CTR and on-site user behavior should all be part of your reporting from GA4, Google Search Console and any other platforms you’re accessing.

CTR 100
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Digital marketing is a broad term that encompasses many services. Social media platforms are then explored for additional information about the company, products, services and reviews. Therefore, a holistic approach and optimal budget allocation for each service will result in a better overall ROI.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 102
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Here’s an example: Johnny lands on your website -> Johnny subscribes to your content -> Johnny receives an introductory email from you -> Johnny then receives another email three days later offering your services -> Johnny clicks and purchases your services -> and now Johnny is a customer. Your Cart Awaits!”

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Their CTR often exceeds that of more familiar emails. Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Streaming services can invite users to watch a live match or inform them about the release of a new episode.

Growth 85
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Use them to highlight seasonal offers, limited-time deals or special holiday services. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase. Show your customers you understand what they need right now.