CTR Real Estate Sell UX 
Search Engine Land
JANUARY 25, 2024
You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Try to showcase specific features, benefits, and any unique selling points to differentiate your offering from competitors. Marital status. Education status. Home ownership status. Employment status.
Hubspot
DECEMBER 22, 2020
For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel.
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