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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Industries with big decreases were Finance & Insurance (down 32.40%) and Dentists & Dental Services (down 19.57%). CTR: 6.42%. Why we care. The average CPL was $53.52

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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Industries with the highest conversion rates: Animals and Pets : 13.41% Physicians and Surgeons: 13.12% Automotive Repair, Service, and Parts: 12.61%. Attorneys and Legal Services: $111.05

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Most businesses running ads already know who the “problem clicks” are from.

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The Ultimate Guide to Email Marketing

Hubspot

Brand Awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Product Marketing: Promote your products and services. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

This content relates strictly to the products and services you provide, and have a very limited audience. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Text generally takes away valuable real estate from images.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. From a customer service perspective, it allows you to be proactive in your support. Regularly review customer service emails and support chat logs. Based on those figures, your CTR would be 50%.

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