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Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). The x -axis shows U.S.
Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much realestate you have in terms of optimization. Background photo The background photo section also gives you ample realestate to tell profile visitors what you (and your business) are all about. Let’s make it count.
It’s equal to Maximum Bid x Quality Score. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Quality Score.
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