Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

CTR 82

CTR Campaign Represent Click Through Rate 82

ConversionXL

MAY 29, 2014

Cornerstone Pub & Grill, a restaurant in Vermont had launched a single page, responsive website, so people searching for pub information over Google could see the menu, call the restaurant, and so on. CTR to key pages. An Example Of Measuring The Customer Journey & Planning For Future Goals. Process Milestones. Time on page.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MAY 29, 2014

Cornerstone Pub & Grill, a restaurant in Vermont had launched a single page, responsive website, so people searching for pub information over Google could see the menu, call the restaurant, and so on. CTR to key pages. An Example Of Measuring The Customer Journey & Planning For Future Goals. Process Milestones. Time on page.

UX 62

UX User Experience Conversion A/B testing 62