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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

B2B 121
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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 102
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. Click-through rate (CTR): Track how many people click on links in your emails. Tone) Please keep the language simple.

B2B 117
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. Context) You are an email marketing expert for a B2B financial services company. For this prompt, try selecting t he email expert persona. Case studies Why.

B2B 105
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Better Google RSA creation and optimization in 3 steps

Search Engine Land

The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. The reality is that there’s often an inverse relationship between click volume and conversions.

CTR 77
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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Whatever your product or service, if you know what your audience needs to understand and why you’re the exact brand that needs to help them get there, make sure that’s reflected in your content strategy. SaaS companies can also hit different audience segments with technical deep dives.

CTR 100
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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

When your brand shows up multiple times on a SERP, it signals authority and reinforces that you are the best choice for that product or service. High CTR copy You should be mining your PPC campaigns for high click-through rate (CTR) headlines and descriptions. People tend to trust brands that consistently appear at the top.

CTR 83