article thumbnail

Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

B2B 105
article thumbnail

Beyond search volume: Future-proofing keyword research for SEO

Search Engine Land

We’ll also unpack the new signals that should inform strategic planning, the importance of understanding user intent , and how to build a robust, resilient keyword strategy fit for the future of search. In this article, we’ll look at why modern SEOs must look beyond mere search volume.

CTR 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Become a Marketing Manager

ConversionXL

In addition to market research and strategic planning, marketing managers must have a keen eye for both design and copy. Measure results from organic social media engagement, lead generation efforts, advertising ROI, email CTR, and other tasks you’ve worked on to help your cause. Know the magic. Connect the two.”.

Promote 141
article thumbnail

Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

CTR optimization : Does your thumbnail accurately reflect the content of the video? Let your YouTube channel thrive Reviving your YouTube channel requires dedication, strategic planning, and a commitment to producing high-quality, engaging content. It all helps. Is it eye-catching and engaging, yet still professional?

Niche 95
article thumbnail

This day in search marketing history: February 28

Search Engine Land

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas 2019: Would Google give us a clear statement that outright said it does not currently use CTR directly in their core search ranking algorithm? Of course not. Videos Of The First Googleplex 2011: Videos were posted of the old Google office from November 1999.

CTR 87