Remove CTR Remove Strategize Remove UX
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

These insights can be used to help focus your strategic initiatives to acquire more traffic. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? Based on those figures, your CTR would be 50%. But it’s not always as simple as that.

CTR 105
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How to navigate SEO in a multi-platform world

Search Engine Land

Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Define a value for featured snippets and position zero and determine the impact on CTR and traffic.

UX 105
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR 111
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR. So far so good.

CTR 116
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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. The platform is overall very user-friendly in terms of its UI and UX. Marketing Automation Platforms. Marketo Engage.

B2B 132
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The No B.S. Guide to Reducing Your Website's Bounce Rate

Hubspot

I’m giving you strategic ammunition that you have to load and fire. This is just preparation for the solid and strategic advice that I want to share with you in the next section. 3) Pour everything you’ve got in to UX. This is more strategic, high-level, and hopefully helpful. Your CTR goes up.

UX 78
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Earlier this week, I wrote an article on mobile UX optimization. You don’t want to optimize for CTR or conversion rate. When they looked at CTR, exact led the pack… by a lot (5.53% vs. 2.73%). While IUC is dramatic, it’s mostly due to exact’s high CTR. Phrase trails behind. Image Source.

CTR 90