Remove Customer Relationship Management Remove E-commerce Remove Service
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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos.

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Automation, email, CRM among major marketing tools replaced in the past year

Martech

E-commerce and CMS. 17% did replace their CMS, 11% their e-commerce solution. 17% did replace their CMS, 11% their e-commerce solution. Digital asset management (12%) is also part of the content marketing stack. In this world, you don’t get all your services from one provider.”.

CRM 140
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Top 27 Small Business Tools to Boost Productivity

Salesforce

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Remote, hybrid, and onsite teams can operate smoother, respond to customer needs quicker, and achieve better results with less effort. CRMs offer a comprehensive view of customer data.

Product 89
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Marketers can plug into this by rewarding customers who share their positive experiences with the world. Think about the last decision you made about a product or service. Customer relationship management (CRM) data is key to creating targeted referral promotions. What’s on your customers’ minds?

Referrals 124
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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce

It’s almost hard to believe now, but consumers were once wary of e-commerce. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. There was a trust gap. This lets you bring in the data you need to build contextual prompts. “If

Trust 98
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Is Your Company Getting Hit by the Supply Chain Crisis? Try These Tactics

Salesforce

But transparency and proactive service can go a long way. Here are a few ways you can use both to help ease the impact of the supply-chain crisis on your customers. Unite your teams around the customer. What proactive service looks like. That enables companies to set expectations and manage the customer experience.

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Genie is a step beyond the Salesforce CDP

Martech

Since then we’ve learnt more about the offering, in part through a conversation with Rahul Auradkar, EVP and GM, Unified Data Services and Einstein at Salesforce. What Genie represents might be described as a structural change to the way customer data is handled within Salesforce. Structural change. And all shades in between.