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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. Get started The evolution from Einstein Copilot to Agentforce Earlier this year we released Einstein Copilot, which has now evolved into an Agentforce Agent for customer relationship management (CRM).

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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

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Software Engineers Need Design Systems to Build Products With Good UX

Smarter With Gartner

To improve the overall UX quality, software engineering leaders should deploy a design system — a set of reusable design assets and presentation layer code components that are governed by clear standards to build various digital products. Download eBook: 3 Key Goals for Software Engineering Leaders to Sustain Digital Momentum.

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5 Ways To Build Trustworthy AI Agents

Salesforce

Many customers expect humans to remain involved in nearly all use cases, especially those considered high risk. We partner with Agentforce Product, Engineering, and Design teams, as well as our colleagues in Legal, Security, Privacy, AI Research, and Research & Insights to implement trust pattern s that help create trustworthy AI agents.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). SEO Agencies : Optimize content and website performance for search engines. PR Agencies : Manage public relations and corporate communications. Hootsuite : For social media scheduling and analytics.

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How To Run Your Pipeline Engine To Drive Growth

Salesforce

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. How Salesforce manages pipeline. At Salesforce, every potential deal is recorded as an opportunity in the Salesforce CRM (customer relationship management platform).