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Ana Mourão: Spotlight on the expert

Martech

They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. Europe and Asia. That’s it in a nutshell.

CRM 106
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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. Its organic face care products are formulated for people with sensitive skin. “I I developed the products for my own skin,” said Alexander. “I Using technology to strengthen offline customer relationships.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For instance, hardware stores trying to sell snow shovels might target Massachusetts, whereas hurricane protection might be best targeted to audiences in states like Florida. If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and ultimately save you money.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 75
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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Your sales representatives can spend their time building relationships with customers instead of getting bogged down in administrative tasks such as scheduling meetings and creating invoices. Higher conversion rates One of the best ways to increase productivity and revenue is by improving your conversion rates.

Closing 98
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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. This provides insight into a prospect’s needs so you can zero in on qualified buyers who are a good fit for your product or service.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. Provides usage and sales data: With this model, you can more easily track how your product is used.

Price 52