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Ana Mourão: Spotlight on the expert

Martech

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. That really piqued my interest.

CRM 106
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. The body of a LinkedIn ad can be up to 75 characters long. After selecting your targeting options, you can set up the bidding options that work best for you. How to Run LinkedIn Ad Campaigns.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Their decision criteria may include how well the product integrates with their current tech stack, whether it’s easy to use without training, or what ongoing customer support looks like.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. This often involves the sales, marketing, and customer success teams.

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16 marketing automation platforms your organization should consider

Martech

Key customers include RLH, Sharp, RSA Canada, Avery Dennison, Simpleview and Oregon State University. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Can be used to schedule emails and follow-ups from within the user’s inbox. Product overview. Product overview.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers.

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How to Win More Customers with Conversation Intelligence

Salesforce

Probably a lot, since sales reps spend 70% of their week on non-selling tasks, according to the Salesforce State of Sales Report. With that in hand, the sales rep can reference specific call details for personalized customer follow-up communications. Sign up now Thanks, you’re subscribed!