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Key marketing lessons from startup to scale-up

Martech

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. Many small businesses have a small IT team, or none at all.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Aggregate lead data with customer relationship management (CRM) tools like Salesforce. They take your sales reps out of the tedium of data entry and give them back more time (over 500 hours per year) to sell and improve the customer experience. Build a CRM that fits your business.

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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

AI agents are already doing it in customer relationship management (CRM) tools , just about everywhere. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. and then respond to follow-up question by referring to the records and data.

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CDP and customer experience: Best of the MarTechBot

Martech

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This holistic view enables marketers to understand customer behavior and preferences better.

Customers 110
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Top 5 Trends Shaping Small Businesses

Salesforce

And, every year, we are here at Salesforce helping them stay up to date with the latest trends. This shows that keeping customers happy and upgrading your tools with AI is key to growth. The takeaway : focus on customer experience and invest in AI-powered technology. That’s right, AI is no longer optional; it’s essential.

CRM 97
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Role of a marketing technology manager: Best of the MarTechBot

Martech

This position focuses on leveraging technology to enhance marketing efforts and drive business growth. Here are the key responsibilities and functions of a MarTech Manager: 1. Please include two questions to ask a job candidate for martech manager in an interview to fill the role. Email: Business email address Sign me up!