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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. However, the speed at which AI is developing is outpacing the government’s ability to regulate it.

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CDP and customer experience: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? I am trained with MarTech content.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. The more data used, the better the initial outcome, but these tools can also learn as they interact with customers over time. Many small businesses have a small IT team, or none at all.

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Sourcing first-party data for a CDP: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Integrate with your CRM system: Connect your CDP with your Customer Relationship Management (CRM) system to import customer data, including contact information, purchase history, customer preferences, and any other relevant data points.

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce

Secure data retrieval is how Einstein GPT – the world’s first generative AI for customer relationship management (CRM) – pulls data from Salesforce, including Data Cloud , as part of the dynamic grounding process. It also requires good governance, starting at the top, and human oversight of AI systems.

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Improving marketing operations performance: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Tools: Customer relationship management (CRM) software (e.g.,

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What is a Salesforce Architect?

Salesforce

Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions connect with their customers. People around the world rely on our customer relationship management (CRM) platform to keep their business running. What is a Salesforce Architect? TAKE ME TO TRAILHEAD. LEARN MORE.

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