Customer Relationship Management and GTM

Salesforce and Highspot: Making the Most of Your Tech Stack

Highspot

DECEMBER 9, 2024

One of the most popular and powerful customer relationship management tools in the market. The ability to connect the dots between all the different parts and pieces of the GTM sales process is its superpower. A vital tool in this consolidated stack is Salesforce. Salesforce is a must-have for revenue-generating teams.

GTM

GTM Customer Relationship Management Technology Technology

Get your front row seat for the race to be the B2B revenue platform of record

Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. Customer Relationship Management (CRM) platforms. Read next: The B2B customer journey is set on a digital track.

B2B

B2B GTM CRM Technology

Bringing Our Customers New Training & Coaching Advancements

Highspot

MAY 20, 2021

Lessons in Highspot can be treated the same as any other item within Highspot, with the ability to target your lessons directly to reps’ deals in your Customer Relationship Management (CRM) application and take advantage of our AI-powered Search and Recommendations. Win Together with Highspot Training & Coaching.

Customers

Customers GTM Pitch Customer Relationship Management

Webinars

Automation, Evolved: Your New Playbook For Smarter Knowledge Work

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Introducing Sales Hacker’s New Community Leaders

Sales Hacker

NOVEMBER 3, 2020

Joe is an experienced Lead Development Manager with a long history in the information technology and services industry. Skilled in Coaching, Sales, Customer Relationship Management (CRM), Team Building, and Contact Centers. Joe Latchaw. WHY SALES HACKER? “ I keep coming back to SH for the community. Brian Smith Jr.

Sales

Sales Real Estate Non-Profits B2B

Crafting a Winning Go-to-Market Strategy

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market

Go To Market GTM Promote Technique

Crafting a Winning Go-to-Market Strategy

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market

Go To Market GTM Promote Technique

What is Revenue Enablement?

Highspot

MAY 3, 2024

Implement Continuous Training and Development Establish ongoing training programs for all customer-facing employees to keep their skills sharp and knowledge current. Integrating Revenue Enablement Across the Customer Journey These revenue opportunities arise throughout your customer relationships.

Cross-sell

Cross-sell Technology Technology GTM

Mastering the 5 Steps of the SPICED Sales Methodology

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. It also ensures that GTM teams cover all the crucial details needed for a successful sale.

GTM

GTM Retail Drivers/motivators Contract

Increase Sales Performance with the Right Sales Enablement Tool

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. As such, it’s crucial to carefully consider your options when researching sales enablement platforms.

Government

Government GTM Sales Strategic partnership

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

NOVEMBER 15, 2017

Content Management System. Customer Relationship Management. Customer Success. Challenger Sales Model is a sales framework that takes the disruptive approach to solution selling, where customers are pushed beyond their comfort zones to embrace new ideas for their business. Click Through Rate (CTR).

B2B

B2B E-commerce Cold Call Represent

8 Revenue Enablement Strategies That Get Results

Highspot

MAY 30, 2024

Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations. This ensures all team members are confident and competent.

Objectives and Key Results

Objectives and Key Results Cross-sell Education Objection handling

RevOps Strategies of Sales Leaders You Need to Follow

Lead Fuze

NOVEMBER 30, 2021

She offers advice to new RevOps people, such as how project management skills can help them immensely when creating a RevOps function. SalesforceBen is a company that specializes in customer relationship management systems. One of the GTM systems managers at MURAL, Keith Jones. What does RevOps 301 entail?

Territory

Territory Sales Consult Commission

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

FEBRUARY 17, 2025

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM

GTM Engineering Customer Relationship Management Lead generation

Optimize your GTM Initiatives with Highspot and Salesforce

Highspot

FEBRUARY 17, 2025

Salesforce is an extremely popular tool for customer relationship management. Learn more about what Highspot and Salesforce can do for your organization Request a demo The post Optimize your GTM Initiatives with Highspot and Salesforce appeared first on Highspot.

GTM

GTM Customer Relationship Management Quota Relationship Management

Why Skill-Based Coaching is Key to Sales Rep Development

Highspot

JANUARY 30, 2025

Rep Scorecards: Tracking Individual Performance A rep scorecard is a tool that tracks an individual GTM team members performance against predefined competencies. Example of Skills in a Rep Scorecard Product Knowledge: Understanding the ins and outs of the product and how it addresses customer pain points.

Objectives and Key Results

Objectives and Key Results Negotiate Objection handling Quota

Technology Sales Today

Salesforce and Highspot: Making the Most of Your Tech Stack

Get your front row seat for the race to be the B2B revenue platform of record

Webinars

Trending Sources

Bringing Our Customers New Training & Coaching Advancements

Webinars

Introducing Sales Hacker’s New Community Leaders

Crafting a Winning Go-to-Market Strategy

Crafting a Winning Go-to-Market Strategy

What is Revenue Enablement?

Mastering the 5 Steps of the SPICED Sales Methodology

Increase Sales Performance with the Right Sales Enablement Tool

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

8 Revenue Enablement Strategies That Get Results

RevOps Strategies of Sales Leaders You Need to Follow

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Optimize your GTM Initiatives with Highspot and Salesforce

Why Skill-Based Coaching is Key to Sales Rep Development

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