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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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Sales Manager Responsibilities – A Detailed List

The 5% Institute

As a sales manager, you play a crucial role in driving revenue growth and ensuring the success of your organization. This article will explore the key responsibilities of a sales manager and provide insights into how you can excel in this role.

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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. The trouble with the approach outlined above is that as your company grows, it’ll become harder for your sales team to find information about customers and prospects.

CRM 78
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

Groove’s offer to help these users through the setup process resulted in a 26% response rate. Every day, data from over 130 processes are collected in O2’s data warehouse, including the entire billing and customer relationship management system. Actionable Advice. Why Did This Happen?

Referrals 106
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4 Ways Brands Can Use Agentic AI Right Now

Salesforce

Enter AI and Agentforce for Consumer Goods , which are quickly changing the way consumer goods companies engage with their customers. Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand?

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How to Prepare for Small Business Week (2025)

Salesforce

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. It helps you set goals that support your long-term business objectives and drive “actual” results. This helps you focus on high-impact activities.