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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Developing a comprehensive brand strategy, executing a high-impact campaign, or navigating a rebranding effort often benefits from the diverse skill sets and experience an agency offers.

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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster. By centralizing your team’s workflows, automating data entry, and streamlining repetitive tasks, your team can focus on what matters most: high-impact activities that drive results and build your pipeline.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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4 Small Business Marketing Tools To Generate More Leads

Salesforce

As a marketer, you need to know your customer — all that data is already in your customer relationship management (CRM) system. With integrated systems, you can put the customer’s needs first and provide relevant marketing messages to help nurture your leads. What does that look like in real life?

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Outreach Goes Dynamic: Announcing Outreach's New Integration with Microsoft Dynamics 365 Sales

Outreach

Today, a whole new cohort of sales organizations will be able to tap into the power of Outreach with our new native integration with Microsoft Dynamics 365 Sales - Microsoft’s own customer relationship management (CRM) platform.

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Top Sales Productivity Strategies to Improve Your Team’s Performance

Highspot

An efficient salesperson spends time on high-impact activities like call preparation, as opposed to low-impact activities like administrative tasks. A highly effective rep uses available resources to win customers. Organize your team’s activities by impact — either high or low. Sales Enablement.

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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. By leveraging segmentation in your CRM, you're not only managing customer relationships but also optimizing them for better business outcomes. Set up lead scoring.

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