Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster.

CRM 127

CRM Contact Pipeline Follow-up 127

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. The post The ethics of AI-powered marketing technology appeared first on MarTech. Get MarTech!

Technology 127

Technology Technology Government Legal 127

Salesforce

JANUARY 24, 2022

As a marketer, you need to know your customer — all that data is already in your customer relationship management (CRM) system. With integrated systems, you can put the customer’s needs first and provide relevant marketing messages to help nurture your leads. What does that look like in real life?

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Outreach

MARCH 4, 2020

Although a relatively new technology, the sales engagement platform (SEP) has catapulted to becoming one of the most integral components of a modern sales tech stack.

Customer Relationship Management 52

Customer Relationship Management Relationship Management High impact CRM 52

Highspot

NOVEMBER 25, 2019

An efficient salesperson spends time on high-impact activities like call preparation, as opposed to low-impact activities like administrative tasks. A highly effective rep uses available resources to win customers. Organize your team’s activities by impact — either high or low.

Product 52

Product High impact Quota CRM 52

The 5% Institute

JUNE 9, 2023

A successful sales strategy focuses on addressing customer needs, differentiating from competitors, and maximizing revenue generation. Customer Relationship Management Building and maintaining strong relationships with customers is crucial for sales success.

Objectives and Key Results 52

Objectives and Key Results Finance Drivers/motivators Sales 52