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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Processing.

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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value.

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3 Ways AI Agents Bridge the Gap Between Remote and In-Office Workers

Salesforce

And because agents built with Agentforce have access to Salesforce customer relationship management ( CRM ) data like marketing, sales, service, commerce and industries, they provide real-time, data-driven insights, grounded in your business context, so teams and agents can make informed decisions and take action within the CRM environment.

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Launching a loyalty program: Best of the MarTechBot

Martech

What marketing technologies do we need to support a best-in-class customer experience? Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? What technologies and actions are necessary to launch and maintain a customer loyalty program?

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5 Ways To Build Trustworthy AI Agents

Salesforce

Respect user privacy with opt-out features Agentforce products let customers and prospects opt out of communications. This feature, integrated directly into our customer relationship management (CRM) software, provides a seamless customer experience, allowing humans to control how many communications and emails they receive.

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3 Ways CRM Software Improves Sales Pipelines

Sales Pop!

A sales pipeline is a collection of potential customers for a business. Customer relationship management (CRM) software is used to manage a business’s interactions and relations with new and existing customers. It helps them streamline their operations, stay connected to customers, and boost profitability.

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How to Achieve Business Success with the Right AI Use Case

Salesforce

That’s why we launched the LLM Benchmark for CRM. This comprehensive but easy-to-use tool helps you optimize your AI adoption, letting you explore countless customer relationship management (CRM) use cases and compare how LLMs fare in terms of accuracy, cost, speed, and trust.

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