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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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How Discrete Manufacturing Can Go Digital with Field Service

Salesforce

Discrete manufacturing has entered the digital world. Companies with field service capabilities that rely on digital technology continue to build customer relationships and drive revenue with field service — even without an on-site visit. In fact, 88% of customers expect companies to accelerate digital initiatives.

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4 Ways to Sell Inbound Marketing to Your Manufacturing CEO

Hubspot

At HubSpot , I spend a lot of time speaking with CEOs and owners of manufacturing about integrating inbound marketing into their businesses. During these conversations, I often get the same response: “Our customers are just not online.” Having spent many years in the manufacturing industry I understand. Really I do.

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Service as a Strategy: How Manufacturers Are Reimaging Success

Salesforce

The manufacturing industry is undergoing a significant transformation. In today’s digital and customer-centric world, manufacturers must evolve to remain competitive and drive growth. According to our research , almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations.

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Navigating The Future With AI & Sales

Sales Gravy

. - Evolving Sales Engagement Platforms: The conversation anticipates the development of comprehensive sales engagement platforms that integrate all business data, including operations and manufacturing, analyzed by AI. -

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Partner Relationship Management: The Key to Scaling Your Sales Efforts 

Salesforce

Instead of swimming upstream, here’s how partner relationship management can help you easily hit those elusive sales targets. What you’ll learn What is partner relationship management (PRM)? What are best practices for partner relationship management? Why is PRM important and what are the benefits?

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Is Your Company Getting Hit by the Supply Chain Crisis? Try These Tactics

Salesforce

Here’s how: Suppliers can communicate in-stock components for manufacturers in real time. Manufacturers can view available inventory and make faster decisions about what they should build next. It also gives the customer a sense of control, which is important in this would-be vulnerable moment. Subscribe for free.