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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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How Discrete Manufacturing Can Go Digital with Field Service

Salesforce

Discrete manufacturing has entered the digital world. Companies with field service capabilities that rely on digital technology continue to build customer relationships and drive revenue with field service — even without an on-site visit. In fact, 88% of customers expect companies to accelerate digital initiatives.

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Service as a Strategy: How Manufacturers Are Reimaging Success

Salesforce

The manufacturing industry is undergoing a significant transformation. In today’s digital and customer-centric world, manufacturers must evolve to remain competitive and drive growth. According to our research , almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology.

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20 Solar Sales Tips to Win More Business in 2023

Veloxy

To effectively address objections, consider the following: Listen to your customer’s concerns and provide them with accurate information to alleviate their fears. Be prepared to answer common questions about the technology, financing options, and the installation process. Showcase the design of the panels themselves.

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Navigating The Future With AI & Sales

Sales Gravy

. - Personalization by AI: AI will eventually tailor sales processes to individual companies, with larger companies likely adopting these technologies sooner due to their complexity and resources. The Power of AI in Sales One of the most exciting advancements in sales technology is the ability of AI to identify a buying window. .

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3 Ways to Improve Partner Engagement and Grow Sales in Manufacturing

Salesforce

What’s holding you back from improving your opportunities with your manufacturing partners? Here are three focus areas that will help improve your manufacturing partner relationships and generate more sales. In today’s markets, differentiation stems from the quality of your customer and partner experiences.