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What Is a Chatbot? How Is it Changing Customer Experience?

Salesforce

With the potential for delivering instant responses around the clock, chatbots free up customer support teams to apply their emotional intelligence to more complex queries. While today’s bots still can’t handle all customer queries, they can respond to frequently asked questions or perform straightforward tasks.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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What Is the Challenger Sales Methodology? Steps, Examples, and Tips

Salesforce

Key differences between Challenger Sales and other techniques Challenger Sales techniques are best suited for complex sales scenarios rather than simple transactional selling, especially in business-to-business (B2B) environments where there are longer sales cycles and multiple decision-makers. How does Challenger Sales work?

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How to Succeed as a Territory Sales Manager

Salesforce

Territory sales managers are typically focused on a few large, high-priority accounts. Consequently, they spend a lot of time talking with potential and existing customers. Back to top ) How to become a territory sales manager To become a territory sales manager, you need a track record of closing sales.

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How to Win More Customers with Conversation Intelligence

Salesforce

Teams can use this information to better understand their customers and improve their sales techniques, leading to more closed deals. The information is used for call summaries, which can be automatically entered into a customer relationship management (CRM) system and shared with sales leadership and other teams.