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In turn, this will lower the reliance on referrals and repeatbusiness, which is often hard to predict and grow. By only performing niche services like website design or social media marketing, these agencies mostly acquire projects rather than retainers, leaving clients to rely on them for only a brief time.
Solution selling, on the other hand, uses active listening to uncover what a customer’s problems are, then offers recommendations that address those problems. It’s very consultative, and can lead to a long-term relationship and repeatbusiness. Why is solution selling important?
Customerrelationshipmanagement (CRM) systems, automation tools, and analytics software enable businesses to streamline sales operations, track customer interactions, and make data-driven decisions. Satisfied customers are more likely to become repeat buyers and advocates for the brand.
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