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Who is Peter Gassner CEO and Founder of SaaS Leader Veeva Systems

SaaStr

Under his leadership, Veeva developed key products like Veeva CRM (for customer relationship management) and Veeva Vault (for content management), which became industry standards in life sciences. In terms of education, Gassner holds a Bachelor’s degree in Computer Science from Oregon State University.

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16 marketing automation platforms your organization should consider

Martech

Key customers include RLH, Sharp, RSA Canada, Avery Dennison, Simpleview and Oregon State University. Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Product overview. Product overview.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Then, after noticing customer demand for wholesale buying options, you can add that channel. Partner relationship management software Manage your entire indirect sales channels — such as partners, resellers, or wholesalers — from one platform.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

Equip your team with the right tools: In order to use MEDDIC successfully, you need a good way to keep track of all your customer data. A good Customer Relationship Management (CRM) tool is crucial here.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

By using deal management , sales representatives have the flexibility to make changes that make sense for the company and the customer. Your CPQ tool needs to integrate not only with your customer relationship management (CRM) software but it must allow access across your organization.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Rev up your workflow with a CRM: Cloud-based customer relationship management (CRM) software like Sales Cloud makes it easier for your team to find, track, and connect with customers to close more deals in one, streamlined place.

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How to Create Sales Presentations That Close Deals, According to an Expert

Salesforce

Some customer relationship management (CRM) tools use generative AI to help sales teams personalize their content. Getting to know your audience helps you stand out from the people who rush through as many presentations as possible to fill a sales quota. Hands-on research with time-saving AI can be a winning combination.