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Who is Peter Gassner CEO and Founder of SaaS Leader Veeva Systems

SaaStr

Start With The Hard Problems Rather than building basic CRM, Veeva tackled complex regulatory and compliance challenges that kept pharma CIOs up at night. They expanded into quality, regulatory, clinical and more – capturing more and more of each customer’s tech stack. This focus turned customers into evangelists.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Their decision criteria may include how well the product integrates with their current tech stack, whether it’s easy to use without training, or what ongoing customer support looks like.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers.

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16 marketing automation platforms your organization should consider

Martech

Key customers include RLH, Sharp, RSA Canada, Avery Dennison, Simpleview and Oregon State University. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Can be used to schedule emails and follow-ups from within the user’s inbox. Product overview.

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How to Create Sales Presentations That Close Deals, According to an Expert

Salesforce

It can also serve as an opportunity to upsell or cross-sell. They’re typically given by sales reps, sales managers, account executives, or solutions consultants during the middle and later stages of the sales cycle after a lead has been qualified. Supporting data: Back up your assertions.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

And analyzing how quickly customers move through the sales pipeline — or where they stall — can identify things that are working well and areas that need improvement. Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. Sign up now Thanks, you’re subscribed!

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How to Win More Customers with Conversation Intelligence

Salesforce

Probably a lot, since sales reps spend 70% of their week on non-selling tasks, according to the Salesforce State of Sales Report. With that in hand, the sales rep can reference specific call details for personalized customer follow-up communications. Sign up now Thanks, you’re subscribed!