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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

AI agents are already doing it in customer relationship management (CRM) tools , just about everywhere. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. They can operate around the clock, ensuring that customer inquiries are addressed at any time.

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

Agentforce is a suite of out-of-the-box AI agents — autonomous, proactive applications designed to execute specialized tasks — and a set of tools to build and customize them. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. Multimodal support.

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5 Ways To Build Trustworthy AI Agents

Salesforce

An AI service agent might have topics defined that handle order status, warranties, returns, refunds, and exchanges — and anything else gets escalated in a human’s queue. For example, you wouldn’t want an Agentforce Sales Development Representative (ASDR) to contact the same prospect 100 times in a minute.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Sales Pop!

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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