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Measuring customer acquisition cost: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Determine the number of new customers acquired: Identify the number of new customers acquired during the same period. This data can typically be found in your customer relationship management (CRM) system or sales reports.

Customers 107
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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. After all, holiday shopping accounts for 19.3%

Retail 52
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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. Each customer expects personalized engagements and tailored offerings.

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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. It involves using unique identifiers such as email addresses, loyalty program membership, or subscription details to establish a direct and certain connection between customer profiles and their associated data. I am trained with MarTech content.

Retail 103
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5 ways CRMs are leveraging AI to automate marketing today

Martech

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. As a marketing leader, you must focus on these areas to fully leverage one of the most disruptive technologies in recent memory. In your inbox.

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Automation, email, CRM among major marketing tools replaced in the past year

Martech

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. This is MarTech.

CRM 141
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Inflation Could Curb Holiday Spending — Keep Shoppers Happy With Excellent Service

Salesforce

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Tip #1: Give service employees the full customer view.

Service 98