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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. Consider the collection and verification of customer data.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Other related costs: Any additional costs that contribute to customer acquisition, such as software tools, training, and events. Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. It provides insights into how much is being spent on acquiring customers.

Customers 107
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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

AI agents are already doing it in customer relationship management (CRM) tools , just about everywhere. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. They can operate around the clock, ensuring that customer inquiries are addressed at any time.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Service 69
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Best Free Online Courses For Small Business Owners

Salesforce

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? As a small and medium-sized business (SMB) owner, you have to manage multiple jobs. If you’re not sure where to start or what each platform has to offer, don’t worry — we’ve got you covered.

CRM 101
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5 Ways To Build Trustworthy AI Agents

Salesforce

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce.

Trust 111
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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

Agentforce is a suite of out-of-the-box AI agents — autonomous, proactive applications designed to execute specialized tasks — and a set of tools to build and customize them. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more.