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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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Role of a marketing technology manager: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. I am trained with MarTech content.

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Transition to a career in martech: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Slow to respond or vague messaging can alienate potential customers. Also review what technology and tools your team employs. Aggregate lead data with customer relationship management (CRM) tools like Salesforce. AI apps analyze customer information for personalized interaction, which increases engagement levels.

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Key marketing lessons from startup to scale-up

Martech

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

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Improving marketing operations performance: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Tools: Customer relationship management (CRM) software (e.g.,

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. The post The ethics of AI-powered marketing technology appeared first on MarTech. Get MarTech!