Partners in Excellence

SEPTEMBER 19, 2024

This mindset impacts all of us, it impacts our customers. We focus on problems customers have and seek to help them eliminate those problems through implementing our solutions. And we run into the exhaustion our customers have in focusing on problems, and FOMU. And it stands in the way of changing.

Customers 139

Customers Represent Start-ups 139

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more. Back to the arc.

B2B 123

B2B Customers Drivers/motivators Referrals 123

Martech

OCTOBER 10, 2024

The ambitious aim is to automate the entire customer service lifecycle. We want service costs to go down for our customers, not up.” “We are looking at creating processes that automate, quite literally, all your customer service. This AI agent will help service reps understand customer issues and cut resolutuon time.

Service 113

Service Customers Represent Drivers/motivators 113

Martech

AUGUST 23, 2024

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. Identify the core needs. Processing.

Customers 118

Customers Drivers/motivators Teamwork Retail 118

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customers 130

Customers B2C UX User Experience 130

Partners in Excellence

AUGUST 27, 2024

We need to move beyond GTM to look at our Go To Customer (GTC) strategies. A market is not a customer. It’s an aggregation of thousands and millions of customers. Or by functions within these customer, like HR, finance, sales and marketing.We A market is not a customer. A customer is an enterprise.

GTM 139

GTM Customers Finance Territory 139

Partners in Excellence

OCTOBER 9, 2023

It was such a fun conversation, we focused on how we increase our effectiveness and impact through deeper understanding of our customers/prospects. What was fascinating in the conversation how the students were connecting the dots between, a deeper understanding or the customer roles, their challenges and how they feel about them.

Customers 143

Customers Prospecting Clients Up-sell 143

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 117

Trust Customers Real Estate Technology 117

Martech

SEPTEMBER 30, 2024

However, this method overlooks the full customer journey by focusing only on the last interaction before conversion. It overlooks how different marketing channels influence decisions throughout the customer journey, from awareness to conversion. The customer journey is rarely linear.

Drivers/motivators 128

Drivers/motivators Customers Technique Conversion 128

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Drivers/motivators 136

Drivers/motivators Customers Trust Price 136

Partners in Excellence

FEBRUARY 12, 2024

Somehow, our customers are lost in the process. Our customers often, focus on these issues for the very same reason. But all this doesn’t necessarily address the biggest roadblocks to our customers’ abilities to move forward. ” * What if we take the time to understand our customers’ stories?

Customers 146

Customers Negotiate Pitch Trust 146

Partners in Excellence

MARCH 25, 2024

We have great experience in working with customers going through the buying processes. We can bring this knowledge to our customers, helping them navigate the buying project more effectively and more quickly. But we know how to do this and help our customers. But we bear a lot of responsibility in these lengthening cycles.

Customers 142

Customers Sales Presentation Start-ups 142

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. But some are taking the plunge. Dadoo asked. “AI

Customers 123

Customers Retail Education Contact 123

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 115

Customers B2C Healthcare Retail 115

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Customers 110

Customers B2B Start-ups CRM 110

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Customers 113

Customers Retail Campaign Trust 113

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 142

Customers Price Contact Campaign 142

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Yet these same leaders complain about the ability to connect to prospects and customers. Yet these same leaders complain about the ability to connect to prospects and customers. I ask: “How does your customer make money?”

Customers 145

Customers GTM Trust Up-sell 145

Force Management

MAY 30, 2024

Customer Success (CS) is a critical component of a successful customer engagement process. When CS is able to maintain continuity through handoffs and convey value through the post-sale stages of the customer relationship, organizations reap the benefits of high renewal rates, reduced churn, and increases in Net Retention Revenue.

Customers 130

Customers Cross-sell B2B Sell 130

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 107

Customers A/B testing B2C Cross-sell 107

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customers 109

Customers Commission Customer Relationship Management Retail 109

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customers 106

Customers Referrals Cross-sell B2B 106

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. The post Letting Our Customers Ask Us The Wrong Questions!

Customers 147

Customers Up-sell B2B Trust 147

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Returning to your business case, what can you know about people who are potential customers of yours? How much is a random person worth to your business?

Customers 113

Customers Gaming Territory Technique 113

Partners in Excellence

DECEMBER 4, 2023

We were talking, loosely, around the advantages of being customer focused and what that means. His research showed those being customer focused outperformed those being more product focused by more than 2-1. The customer/problem focused sellers always out perform the product focused sellers—enormously!

Customers 146

Customers Pitch Meeting Sell 146

Martech

MAY 31, 2024

Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.

B2B 120

B2B Customers Contact Meeting 120

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Customers 118

Customers Construction Consult Gaming 118

Salesforce

AUGUST 7, 2024

When a customer isn’t happy, businesses tend to scramble and try to turn things around. The way around this is to build customer loyalty with an “always on” marketing strategy. The way around this is to build customer loyalty with an “always on” marketing strategy. Poor customer service is the number one reason customers leave.

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 109

Cross-sell Customers UX A/B testing 109

Partners in Excellence

APRIL 2, 2024

But, as we work in organizations and work with our customers, sometimes this can be the source of a giant disconnect. We know what questions we need the customer to answer to qualify the deal, we know how to present the capabilities of our products, how to handle objections, how to move to close.

Customers 143

Customers Closing Presentation Product 143