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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Instead, it should be positioned as a strategic driver of growth and long-term value. For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. Processing.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. years) than satisfied customers (3.4

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How employee experience drives customer satisfaction

Martech

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. Identify the core needs.

Customers 119
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Understanding the Customer Buying Motives

Anthony Cole Training

Knowing and understanding your prospect's buying motives allows you to make better decisions on whether to engage and pursue a potential sales opportunity.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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Why B2B marketing must adopt B2C tactics

Martech

They expect the same levels of intuitive digital customer experience they enjoy outside a business setting, and can’t imagine why any idiot would design things any other way. There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self.

B2C 132
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5 Problem-Centric Discovery Questions (That Will Stop Customers in Their Tracks)

Cerebral Selling

When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!

Customers 130