Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. electricity providers) Emotional : Enhancing well-being (e.g.,

Pitch 109

Pitch Product Electricity Healthcare 109

Lead Fuze

DECEMBER 15, 2023

As search engines became a popular tool for marketers to reach their audience, the need for content that provided real value increased. But businesses found that they could attract more customers with high-quality articles that provide real value rather than just bombarding them with ads.

Electricity 52

Electricity Promote Engineering Entertainment 52

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. So we look at the greats and try to figure out how we can make that experience something for the customers. Is it the actual customer experience that you’re talking about? Transcript.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Sales Pop!

JULY 5, 2023

Do you prefer electric or hybrid vehicles or traditional petrol or diesel engines? For instance, the electric car market is booming. It’s important to remember that you’re the customer and you hold the purchasing power. Is fuel efficiency crucial or are you more interested in power?

Electricity 52

Electricity Finance Negotiate Contract 52

Spiro Technologies

OCTOBER 5, 2022

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. Well, I’m super curious – is that level of precision in terms of timing important for other customers? Transcript.

Manufacturing 59

Manufacturing Sell Construction Electricity 59

Martech

MAY 24, 2022

This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. AR in architecture and design. AR in tourism.

Sports 136

Sports Construction Gaming Transportation 136

Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” ” So, is keyword research obsolete yet? ” Why?

Engineering 110

Engineering Non-Profits Electricity Networking 110

Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And there are a number of characteristics and physical attributes that have to be factored in to make those properly for our end customer. Adam Honig: Gotcha.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Partners in Excellence

JUNE 10, 2012

I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. But that’s not what we sold.

Sell 92

Sell Electricity Manufacturing Up-sell 92

Salesforce

SEPTEMBER 19, 2023

Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Revenue intelligence is a data-driven way to sell. Or maybe a customer made a comment in a meeting that should have raised a red flag — but that flew under the radar instead. We could all use better radar.

Pipeline 59

Pipeline Cross-sell Finance Electricity 59

Adaptive Business Services

NOVEMBER 13, 2019

I took about 6 months off to plan my next moves and came to the decision that I wanted to go back to selling only which was something that I had not done in a great deal of time. Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. As an example, in our group, NetWorks!

Networking 78

Networking Electricity Construction Referrals 78

Spiro Technologies

JUNE 3, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. I’ve also been really big in the education space; I’ve taught graduate school engineering. Adam Honig: Hello and welcome to Make It.

Manufacturing 59

Manufacturing Electricity Education Territory 59

Salesforce

OCTOBER 5, 2022

Cool, new products excite customers, and telecom innovations can also attract new talent. And better employee satisfaction leads to better customer satisfaction, as we’ll discuss below. Analytics, AI, and automation make your employees more efficient and productive — and helps them improve the customer experience while reducing costs.

Electrical Engineering 52

Electrical Engineering Transportation Electricity Retail 52

Search Engine Land

JULY 11, 2023

They’re basically selling the exact same product. Think about different customer personas and tailor your content strategy accordingly. Customer service in this market structure is essential and might be the way you differentiate your business. They said they were the only people in the world making and selling this device.

Non-Profits 81

Non-Profits Profit margin Price Electricity 81

SalesLoft

JULY 9, 2019

According to Rob Falcone , Director of Sales Engineering at Guru, they all can teach a valuable lesson about demos. Using surprising analogies, Rob demonstrates that even though you may have the best product in the world, without a successful and customer-specific demo, it can be difficult to get prospects on board.

Electrical Engineering 45

Electrical Engineering Electricity Engineering Gaming 45

Hubspot

NOVEMBER 29, 2021

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically.

Profit margin 77

Profit margin Real Estate Non-Profits Transportation 77

Hubspot

MAY 6, 2024

A rousing 22% of unicorn startups are HubSpot customers. Rivian , an electric vehicle manufacturer. The combination of these qualities enables them to effectively build, iterate, recruit, fundraise, close customers, and scale,” Lim says. Pinterest , a visual search engine. A unicorn company isn't necessarily profitable.

Manufacturing 53

Manufacturing Pharmaceutical Technology Technology 53

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And there are a number of characteristics and physical attributes that have to be factored in to make those properly for our end customer. Adam Honig: Gotcha.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Sales Nexus

JUNE 1, 2022

Get to know SalesNexus founder and CEO Craig Klein as he shares his journey in the sales and marketing world with Alex Guz on the Revenue Engine Podcast. Once I got out of college and got into the working world, I graduated as an engineer. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Lead Fuze

OCTOBER 22, 2021

We’ve built our search engine from scratch so that we know exactly what each company’s employees are called and where they work. Build trust with your introduction email by including links to articles or posts you’ve written, testimonials from other customers about how great their experience was working with you.

Contact 52

Contact Electrical Engineering Appointment Clients 52

Score More Sales

APRIL 27, 2012

Most likely you feel the same way, and more importantly, so do your prospective customers. Example: A marketing executive prospect works for an electric utility. A client has a patented technology that helps electric utilities increase revenues in a revenue-flat period when some utilities ratings are actually being downgraded.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Score More Sales

APRIL 27, 2012

Most likely you feel the same way, and more importantly, so do your prospective customers. Example: A marketing executive prospect works for an electric utility. A client has a patented technology that helps electric utilities increase revenues in a revenue-flat period when some utilities ratings are actually being downgraded.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Sales Hacker

JANUARY 17, 2018

Lead qualification is the process of using metrics, scoring, and other criteria to ascertain whether or not a given sales prospect fits your ideal customer profile (ICP), and has strong mathematical probability of becoming a long term customer. Some leads are a perfect fit, others are a good fit – yet both are qualified.

Electricity 88

Electricity Prospecting Meeting Education 88

Hubspot

DECEMBER 17, 2012

HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Well, JetBlue actually gave 1,006 lucky customers the opportunity to do so. General Electric: Experts. But General Electric is definitely an exception.

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

JUNE 12, 2019

They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs. Customer relationships are complicated … made up of fragmented pieces of what you know about your customers … it’s kind of all over the place,” a narrator explains. Know your product has a big red flag for customers?

Product 78

Product Electricity Pitch Education 78

Sales Hacker

JUNE 26, 2019

Of course, the number of categories depends on the product you sell. Traditionally, at an in-person networking group, you find nothing but other sales professionals, a few small business owners (such as electrical contractors or handymen) and every MLM profession on the face of planet earth (IE: Amway, Juice Plus, etc.).

Referrals 64

Referrals Gaming Territory Cold Call 64

SBI

JUNE 23, 2015

Most principles used in B2B selling today have been in place since the late nineteenth century and coincide with the rise of large mass manufacturing firms. National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques.

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The bag of stuff that I had to sell kept getting bigger. "By What did they do there?

Healthcare 73

Healthcare Hospitality Finance Consult 73

Hubspot

FEBRUARY 6, 2012

So even if that original follower of yours never becomes a customer himself, that doesn't mean one of his followers who saw your content because of him won't. Those people who shared your content may never become customers of your dog grooming business themselves, but someone who finds your article in search because of them might.

Electricity 76

Electricity Follow-up Engineering Start-ups 76

SaaStr

JULY 8, 2020

and before that spent 10 years as the Founder and CEO @ Raw Engineering, building a leading digital transformation consultancy. What are some lessons Neha has learned in terms of building true and genuine relationships with customers beyond the transaction? For starters, I’m not an engineer and I’m a female.

Non-Profits 84

Non-Profits Teamwork Start-ups Engineering 84

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Think about it. But you can only serve that last market!

Campaign 77

Campaign CTR Networking Click Through Rate 77

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electrical engineer by degree. Adam Honig: Exactly.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Hubspot

MARCH 11, 2016

Combine a sales-minded dreamer with a genius engineer, or combine a punk rocker with a hip-hop pioneer, and -- as you're about to discover -- the sum can often be greater than its parts. Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering.

Gambling 52

Gambling Electrical Engineering Launch Electricity 52

SaaStr

SEPTEMBER 15, 2023

He had seven customers from four continents, the first from Australia. At the end of that $45k spend, they had 70 customers, which was great for a startup. For context, Mathrubootham shares that everyone in India gets an engineering degree and then figures out what to do with life. Inbound isn’t just about SMB customers.

Gambling 96

Gambling Electricity Launch B2C 96

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. From these convictions, Braze understood that the way companies communicate with customers before the mobile era lacked the sophistication to thrive. Change creates opportunity. You must deliver value in the moment.”.

Electricity 96

Electricity Growth Technology Technology 96

Salesforce

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” As a sales professional, it’s your job to find qualified leads and convert them into customers, but the process can take some time to get comfortable with — and more importantly, good at.

B2C 59

B2C Lead generation Cold Call CRM 59