Salesforce

MARCH 12, 2025

Cybersecurity is a shared responsibility between a provider and their customers. While Salesforce builds enterprise-grade security into every part of our platform, customers play a vital role in protecting their dataespecially amid a recent rise in sophisticated social engineering and phishing attacks targeting Salesforce customers.

Engineering 90

Engineering Contact Trust Networking 90

Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. Highlights: (5:22) The power of customer intimacy in product development. (15:41) So you are number one.

GTM 102

GTM Engineering Electricity X-functional 102

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Most of the search engine result pages on Amazon are now dominated by ads. Custom image. Additionally, you can direct these ads to a custom landing page.

Customers 103

Customers Sell Campaign Engineering 103

Partners in Excellence

MAY 28, 2024

The term, “prompt engineering,” is relatively new to most of us. But as the LLMs have emerged and grown, the concepts of prompt engineering are starting to fill our feeds. Prompt engineering is one of the hottest jobs in the market. ” Prompt engineers don’t accept the first response these tools provide.

Engineering 142

Engineering Objectives and Key Results Conversion Process 142

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

SaaStr

FEBRUARY 8, 2025

The New Era of Customer Success: Deep Insights from Slack, Mulesoft and OpenAI Leaders What happens when you get customer success leaders from three of tech’s most iconic companies in one room? Why Traditional Customer Success Is Dead The old playbook of treating CS as your renewals team is officially obsolete.

Customers 109

Customers Government Contract Strategize 109

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Engineering 124

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 84

Sell Customers Contract Construction 84

Sales Pop!

OCTOBER 30, 2024

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. AI ensures that this content stays updated, relevant, and tuned in to what listeners are looking for.

Objectives and Key Results 246

Objectives and Key Results Healthcare Education Sales 246

Salesforce

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. Predictive AI has many business use cases that improve customer experiences and decision-making. However, increased AI workloads come with important security and privacy considerations.

Trust 92

Trust Customers Campaign Represent 92

Salesforce

DECEMBER 20, 2024

By now marketers know they need to use AI to engage with customers in real time. To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life.

Engineering 69

Engineering A/B testing Campaign Launch 69

Sales Hacker

JANUARY 7, 2025

Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer. On how those customers are buying, who are the trust advisors? I like what you say about making sure the market is pulling you. Okay, let’s go on invest.

GTM 117

GTM Sell Customers Cold Call 117

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Launch 111

Launch Pitch Represent B2B 111

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 124

Strategize User Experience High impact Construction 124

Partners in Excellence

JULY 19, 2024

We focus on the things we do, losing sight of our customers. In too many conversations, the customer becomes an abstraction. The customer is a market group, an industry segment. Sometimes, the customer becomes an enterprise. Sometimes we talk about roles/personas as customers. Yet we aspire to be customer focused.

Customers 143

Customers GTM Meeting Technique 143

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Ignite Innovation.

Growth 116

Growth Entertainment Sports Strategize 116

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Just dump in the data, the customer didn’t have to clean it up much, we could do that. Which recommendation should the customer choose? Every engineer I shipped out, slowed our development.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service. How does Agentforce work?

Launch 122

Launch Represent Engineering CRM 122

Salesforce

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. What experience do you want your customers to have? When you know the problems youre trying to solve for your customers, building that experience becomes much easier.

UX 101

UX Engineering Start-ups User Experience 101

SaaStr

JANUARY 8, 2025

Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 133

Growth GTM B2B Strategize 133

Martech

AUGUST 15, 2024

Now comes word people really don’t like it in customer service. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). This tool simplifies assessing brand visibility in AI search by eliminating the need for specialized AI knowledge.

Commission 120

Commission Engineering Launch Conversion 120

SaaStr

FEBRUARY 3, 2025

What you actually need: Your existing customer base is literally pulling you upmarket. Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

DECEMBER 3, 2024

Dig deeper: 7 strategies for getting the most from your martech stack “This may be the turning point where the number of commercial apps in the tech stack peaks and future growth of the stack — which overall we think could be exponential — will come from custom software, a cornucopia of custom apps, agents, and automations.”

CRM 124

CRM Technology Technology Engineering 124

Salesforce

OCTOBER 29, 2024

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Service 69

Service Customers X-functional Pharmaceutical 69

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But be realistic, take your time, experiment, tune the engine. So clearly AI is rapidly changing the way we do sales, but how will it all shake out? But what about the more personal sales side?

Pipeline 131

Pipeline Gaming Price Contact 131

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Pareto began his career as a civil engineer before moving into economics and sociology. Are you getting the most from your stack? If it’s not used weekly, flag it.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customers 63

Customers A/B testing Trust Click Through Rate 63

Martech

AUGUST 1, 2024

” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Performance: Engineered for power and accuracy to elevate your game. Customers that need to be re-engaged.

Campaign 128

Campaign Launch Gaming Sports 128

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When potential customers frequently see your brand mentioned, their trust and familiarity with you grow.

Trust 104

Trust Engineering Growth Niche 104

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Enhancements to the Atlas Reasoning Engine. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. The ability to deploy Agentforce in Slack.

CRM 104

CRM Engineering Clients Trust 104

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Well… 44% say complicated or fragmented data is a top challenge. What could go wrong?

A/B testing 115

A/B testing Engineering Campaign Start-ups 115

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Cross-sell 98