Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. Highlights: (5:22) The power of customer intimacy in product development. (15:41) So you are number one.

GTM 102

GTM Engineering Electricity X-functional 102

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Most of the search engine result pages on Amazon are now dominated by ads. Custom image. Additionally, you can direct these ads to a custom landing page.

Customers 103

Customers Sell Campaign Engineering 103

Salesforce

MARCH 12, 2025

Cybersecurity is a shared responsibility between a provider and their customers. While Salesforce builds enterprise-grade security into every part of our platform, customers play a vital role in protecting their dataespecially amid a recent rise in sophisticated social engineering and phishing attacks targeting Salesforce customers.

Engineering 81

Engineering Contact Trust Networking 81

Partners in Excellence

MAY 28, 2024

The term, “prompt engineering,” is relatively new to most of us. But as the LLMs have emerged and grown, the concepts of prompt engineering are starting to fill our feeds. Prompt engineering is one of the hottest jobs in the market. ” Prompt engineers don’t accept the first response these tools provide.

Engineering 142

Engineering Objectives and Key Results Conversion Process 142

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 106

Cross-sell Customers UX A/B testing 106

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 123

Customers Networking UX Engineering 123

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 80

Sell Customers Contract Construction 80

Sales Pop!

OCTOBER 30, 2024

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. AI ensures that this content stays updated, relevant, and tuned in to what listeners are looking for.

Objectives and Key Results 246

Objectives and Key Results Healthcare Education Sales 246

Salesforce

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. Predictive AI has many business use cases that improve customer experiences and decision-making. However, increased AI workloads come with important security and privacy considerations.

Trust 92

Trust Customers Campaign Represent 92

Salesforce

DECEMBER 20, 2024

By now marketers know they need to use AI to engage with customers in real time. To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 124

Strategize User Experience High impact Construction 124

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Launch 110

Launch Pitch Represent B2B 110

Partners in Excellence

JULY 19, 2024

We focus on the things we do, losing sight of our customers. In too many conversations, the customer becomes an abstraction. The customer is a market group, an industry segment. Sometimes, the customer becomes an enterprise. Sometimes we talk about roles/personas as customers. Yet we aspire to be customer focused.

Customers 142

Customers GTM Meeting Technique 142

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Ignite Innovation.

Growth 115

Growth Entertainment Sports Strategize 115

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Just dump in the data, the customer didn’t have to clean it up much, we could do that. Which recommendation should the customer choose? Every engineer I shipped out, slowed our development.

Manufacturing 123

Manufacturing Engineering Technology Technology 123

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service. How does Agentforce work?

Launch 121

Launch Represent Engineering CRM 121

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 132

Growth GTM B2B Strategize 132

Martech

AUGUST 15, 2024

Now comes word people really don’t like it in customer service. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). This tool simplifies assessing brand visibility in AI search by eliminating the need for specialized AI knowledge.

Commission 120

Commission Engineering Launch Conversion 120

SaaStr

JANUARY 8, 2025

Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Martech

DECEMBER 3, 2024

Dig deeper: 7 strategies for getting the most from your martech stack “This may be the turning point where the number of commercial apps in the tech stack peaks and future growth of the stack — which overall we think could be exponential — will come from custom software, a cornucopia of custom apps, agents, and automations.”

CRM 123

CRM Technology Technology Engineering 123

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Pareto began his career as a civil engineer before moving into economics and sociology. Are you getting the most from your stack? If it’s not used weekly, flag it.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But be realistic, take your time, experiment, tune the engine. So clearly AI is rapidly changing the way we do sales, but how will it all shake out? But what about the more personal sales side?

Pipeline 130

Pipeline Gaming Price Contact 130

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customers 63

Customers A/B testing Trust Click Through Rate 63

Martech

AUGUST 1, 2024

” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Performance: Engineered for power and accuracy to elevate your game. Customers that need to be re-engaged.

Campaign 128

Campaign Launch Gaming Sports 128

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When potential customers frequently see your brand mentioned, their trust and familiarity with you grow.

Trust 104

Trust Engineering Growth Niche 104

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.

B2B 116

B2B A/B testing Lead generation Objectives and Key Results 116

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Well… 44% say complicated or fragmented data is a top challenge. What could go wrong?

A/B testing 115

A/B testing Engineering Campaign Start-ups 115

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Enhancements to the Atlas Reasoning Engine. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. The ability to deploy Agentforce in Slack.

CRM 103

CRM Engineering Clients Represent 103

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 123

E-commerce Engineering Technology Technology 123

SaaStr

APRIL 9, 2025

Or … the established leaders, who can add AI onto their apps and not just expose vastly more functionality, but leverage all that existing customer data, to create something brand new and fresh? 11,000 Customers, So $820,000 ACV on Average Per Customer That’s pretty enterprise. Wow, what an engine at Workday.

Profit margin 112

Profit margin Non-Profits B2B CRM 112

Search Engine Land

SEPTEMBER 27, 2024

There’s even a title recommendation engine that will help you write more impactful titles. You start with a keyword research engine and will gain access to: Content guidelines. You can do a lot with Canva, but you can now customize your graphics with AI tools, brainstorm ideas and so much more. Topics to cover. NLP suggestions.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Search Engine Land

SEPTEMBER 13, 2024

Positive reviews lead to more customers and a foundation of trust, whereas negative reviews communicate one thing to potential new customers: Stay away. Erodes customer trust For starters, these reviews can alter the perception of potential new customers. Instead of the lobster, the customer gets the shrimp fettuccine.

Legal 89

Legal Click Through Rate Trust Technique 89