Martech

MARCH 3, 2023

When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records.

Mechanical Engineering 97

Mechanical Engineering Engineering Start-ups Customers 97

Partners in Excellence

MARCH 2, 2024

He is passionate about everything in selling and engaging customers. With a degree in Electrical Engineering and a life long practice in Mechanical Engineering, the drive to UNDERSTAND morphed from hardware to software and finally on to the most complex field of all….PEOPLE. That was about 50 years ago.

Electrical Engineering 77

Electrical Engineering Sell Mechanical Engineering Electricity 77

Eliminate Your Competition

SEPTEMBER 7, 2020

Be able to relate to your customer in a way that makes them successful. I was originally trained as a mechanical engineer. I realized that I didn’t want to be a mechanical engineer. My last day of being a mechanical engineer is when I walked across the stage to get that diploma.

Mechanical Engineering 98

Mechanical Engineering Engineering Up-sell Follow-up 98

SaaStr

JANUARY 11, 2024

Prequel is solving this problem, allowing vendors to offer export functionality into a customer’s database, or customers can request import functionality from a vendor’s data. in Mechanical Engineering from Lehigh University. What’s your sweet spot for investing — check size, stage, type of deal?

Mechanical Engineering 107

Mechanical Engineering GTM B2B Technology 107

Miller Heiman Group

AUGUST 26, 2018

The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston.

Mechanical Engineering 56

Mechanical Engineering Hospitality Healthcare Sales 56

Miller Heiman Group

AUGUST 26, 2018

The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston.

Mechanical Engineering 49

Mechanical Engineering Hospitality Healthcare Sales 49

Heinz Marketing

JULY 30, 2018

Known for his mantra “marketing is about winning the battle for the mind,” Pattabhiram brings to Coupa proven strategies and tactics on how to build a brand that connects with customers emotionally. What’s the right time to cross sale, to do cross sale marketing to customers at the right stage of the journey?

Pipeline 40

Pipeline Mechanical Engineering Cross-sell B2C 40