PandaDoc

OCTOBER 13, 2022

Customer support : help center, email; extra support is paid additionally. Customization is tiered also, with users able to have a bigger say in views, screens, and elements with higher plans. Upon conversion, teams usually hand off leads externally to customer success managers and KAMs. Our approach to sourcing data.

X-functional 52

X-functional Territory CRM Lead generation 52

Partners in Excellence

JULY 15, 2015

Recently, he wrote a post, The Buying Formula: Here’s How Your Customers Make Purchase Decisions. Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 95

B2B X-functional Finance Drivers/motivators 95

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. How do customers think of my company compared to competitors? Competitor X is doing Y. How do we stand out?

UX 126

UX X-functional A/B testing User Experience 126

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management.

Pipeline 84

Pipeline Referrals X-functional Cross-sell 84

Hubspot

DECEMBER 23, 2022

Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Custom views. Custom prospect list building and management.

Prospecting 76

Prospecting X-functional CRM Contact 76

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

Partners in Excellence

APRIL 4, 2013

Our customers are starved for ideas and insight. But there are hierarchies of insight, it’s critical to understand these and the impact in engaging the customer. But there are hierarchies of insight, it’s critical to understand these and the impact in engaging the customer. ” But we all know this.

X-functional 95

X-functional Manufacturing Drivers/motivators Finance 95

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. Sell products from your catalog. The keyword insertion function matches the exact keyword someone typed in.

GTM 100

GTM X-functional Appointment Campaign 100

Lead Fuze

SEPTEMBER 2, 2023

While high website traffic might look impressive on paper, if those visitors aren’t converting into customers then all that potential revenue goes down the drain. Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. And guess what?

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

AUGUST 31, 2017

Customer service team are very responsive and quick to tackle problems if any arise. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”. You can also request a custom plan based on your needs. ChangeAgain.Me. ChangeAgain.me

A/B testing 129

A/B testing E-commerce X-functional UX 129

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. How important is the design of your business website to how it appeals to potential clients/customers? i.e., “I’m a digital marketing strategist helping small businesses reach more customers online.”)

Real Estate 126

Real Estate Clients Networking Follow-up 126

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

SaaStr

DECEMBER 28, 2022

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. Or maybe 12-24 months after you have the core marketing functions all built out, and working. Ok, so her or his job as CMO is to manage all these marketing functions — to success.

X-functional 26

X-functional Growth Follow-up Strategize 26

SaaStr

JULY 24, 2019

Gillian oversees Talkdesk’s Customer Success and Technical Support teams, partnering closely with customers to achieve their CX vision. At Talkdesk, we have achieved really amazing customer retention, net retention, advocacy, loyalty. The first is your customers have to have more stuff to buy. FULL TRANSCRIPT BELOW.

X-functional 56

X-functional Engineering Clients Start-ups 56

SaaStr

AUGUST 9, 2019

Ep 255: Vikas Bhambri is SVP Sales and Customer Experience @ Kustomer, the startup providing Real-time, actionable views of customers with continuous omnichannel conversations and intelligence that automates repetitive, manual tasks. When should one look to hire their first customer success reps? Missed the session? Eyal Manor.

Finance 54

Finance X-functional CRM Engineering 54

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Finding Product Market Fit — Typically has a marketing or sales leader, or you’re doing founder-led sales and product engineering and building. Why is teaming the new selling?

B2B 93

B2B GTM Objectives and Key Results X-functional 93

Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Every business needs new customers. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Hubspot

SEPTEMBER 5, 2018

It's what turns a visitor into a customer in the shortest amount of time possible. Here is what they look like on different search engines: The greenbar SSL is essential when conveying a trustworthy and reputable website, as it is something that all major ecommerce sites should have. It all comes back to reassuring the customer.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

ConversionXL

OCTOBER 21, 2019

Imagine you want to know how much revenue your campaigns generated… …and you sell houses. …and you have a shitty custom CRM that can never connect to your Ads or Analytics platforms. You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Another use case.

SQL 84

SQL CRM X-functional Clients 84

SaaStr

FEBRUARY 4, 2020

We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. Our customers, our employees, our revenue. You’ll be on your company team, your functional team, an agile cross functional working group. You felt in flow.

Drivers/motivators 73

Drivers/motivators X-functional Trust Cross-sell 73

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. And so, as we have evolved complex buying and selling, the model has evolved as well.

Pipeline 114

Pipeline B2B Sales Cross-sell 114

Heinz Marketing

JULY 13, 2020

First time people started talking about a referral culture, and what he wanted to do and actually is doing, is start with his managers and then his sales team, then customer success, and then roll it out through the entire company. But if social selling really was a be all end all, this is when it would prove itself.

Pipeline 82

Pipeline Referrals Cold Call Sales 82

SalesHandy

MAY 1, 2020

The purpose of sales prospecting is to move the prospect into the sales funnel and eventually generate revenue for the company by selling the product or service. The sales prospecting process starts with building the ideal customer profile and ends with building a relationship with the prospect. Ideal lead prospecting.

Prospecting 87

Prospecting Cold Call Technique Sales 87

SaaStr

AUGUST 7, 2020

” Matt Garratt: But then when you start to grow and you start to get these customers, you see some really nice benefits. We have over 1100 customers across the globe. There’s heavy services, at least 30 to 45% versus best-in-class that want to be less than 10%.” These companies can scale really efficiently.

Price 60

Price Retail X-functional Healthcare 60

Hubspot

JUNE 13, 2018

It’s one of the most well-known -- not to mention oldest -- selling systems. To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. SPIN Selling Book Summary. SPIN Selling Questions. Modern SPIN Selling.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

NOVEMBER 2, 2019

* What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? Does one have to expand the product line to retain customers? First, what is continuous customer development? How does your customer success and customer support functions change with the move to enterprise?

GTM 52

GTM Price Up-sell Product 52

SaaStr

MAY 24, 2023

More often than not, if you aren’t getting pull on your product, it’s not because it’s missing that mythical feature that will suddenly make customers want it. If you can’t start selling design mockups of your next few months of roadmap, cut bait on it and keep looking. If Fancy Firm X emails you, it doesn’t mean they’re interested.

X-functional 16

X-functional Legal Growth Start-ups 16

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. So the customer has one perspective, one interaction, everybody’s coordinated, it’s really great. We’re on iTunes.

Growth 64

Growth Contract Pipeline B2B 64

SaaStr

APRIL 23, 2019

Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Anu: Can you talk a little bit … You came up with that idea during those three days, but by demo day, did you have any customer?

Launch 64

Launch Pitch Niche Negotiate 64

SaaStr

DECEMBER 31, 2019

And before box she ran product and engineering teams building large scale financial platforms for Accenture clients. And one of the challenges with enterprise software is there’s a lot of face time and there’s a lot of time spent on the customer, typically a little less spent with the users. So that was an easy sell there.

Product 52

Product B2B Growth X-functional 52

Martech

NOVEMBER 15, 2023

Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. This is particularly true in B2B companies.

X-functional 99

X-functional Objectives and Key Results Technology Technology 99

Sales Hacker

JUNE 9, 2020

With limits on in-person meetings, it’s even more important to double down on your digital selling strategy. Sales leaders must shift their focus to empowering talent, strengthening customer relationships, and acquiring new opportunities in order to survive and thrive in this environment. Some have caught on.

Finance 79

Finance X-functional Pipeline Territory 79

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

B2B 133

B2B X-functional Pitch Click Through Rate 133

SaaStr

JANUARY 10, 2020

297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. How important is it to own the entire customer journey? You’re selling capital and I think it was a really transformative experience for me.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

MARCH 26, 2024

Trust is a big deal with customer support. One SaaStr fan asked what role company employees play with AI and providing accuracy to customers. “95% It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. It’s tough for folks to staff these functions. Is SaaS dead right now?

Price 96

Price X-functional Growth B2B 96