Salesforce

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. What experience do you want your customers to have? When you know the problems youre trying to solve for your customers, building that experience becomes much easier.

UX 97

UX Engineering Start-ups User Experience 97

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers.

CTR 108

CTR UX Campaign Education 108

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Engineering 138

Engineering User Experience Territory Follow-up 138

Search Engine Land

SEPTEMBER 9, 2024

Ultimately, it costs more to acquire a customer than to keep one. Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. Next, ensure you are checking in on customers outside of billing cycles.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

SaaStr

FEBRUARY 2, 2025

This change is driven by advances in AI technology and changing customer expectations. This makes it easier to develop AI solutions that can drive concrete outcomes for customers while maintaining reliability and accuracy.

Negotiate 89

Negotiate Price Legal Engineering 89

Search Engine Land

APRIL 25, 2023

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. The features are: Yelp Guaranteed. How it works.

User Experience 88

User Experience Service Trust Engineering 88

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. It also includes how well the Salesforce admin and dev teams have customized and configured it to fit your needs. Using Salesforce can also benefit customer service, product management, and buying.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

Sales Pop!

JUNE 2, 2023

The fact is, images are one of the most important components of search engine optimization (SEO). They can help your site rank higher in search results, deliver a message to visitors, and boost user engagement. Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well.

User Experience 189

User Experience Engineering UX Conversion 189

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation.

Customers 125

Customers User Experience B2C Engineering 125

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). In the same way, the label “customer data platform” should include some things and exclude others. The result is a persistent, unified customer database that shares data with other marketing technology systems.” Gartner Exactly!

Closing 69

Closing Customer Relationship Management Relationship Management Technology 69

Salesforce

DECEMBER 14, 2022

To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. The search engine is now sophisticated enough to finish our sentences. What is search engine optimization (SEO)? It holds 92.7%

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 112

Customers A/B testing User Experience Strategize 112

Salesforce

SEPTEMBER 10, 2024

As a product manager focusing on search and SEO at Salesforce Commerce Cloud , I’ve seen first hand the significant shifts happening at break-neck speed in customer behavior and business strategy over the past year. AI-driven search engines will favor content that thoroughly addresses user questions and concerns.

Product 69

Product Engineering User Experience Conversion 69

Search Engine Land

MAY 15, 2023

Slow, cruddy hosting creates a poor user experience and ultimately creates a site that Google is not so keen to show in the search results. Crawling and accessibility The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it). It is not very good.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

Search Engine Land

JULY 8, 2024

Custom regex filters take you around your million-page website. It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey. For example, I work with customer support team members looking for data on how their Help Center content is performing.

CTR 106

CTR User Experience UX Launch 106

Salesforce

AUGUST 1, 2024

Imagine rolling out the red carpet for every single customer, tailoring a customized experience instead of making them feel like just another number. It’s not just about attracting customers and leaving the rest of the job to another department. That’s the power of lifecycle marketing.

Customers 119

Customers Campaign B2C Referrals 119

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty. .”

GTM 126

GTM Intrinsic Customers Contract 126

Search Engine Land

NOVEMBER 10, 2023

The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. By directly asking for information to enhance user experiences, businesses can build trust and offer genuine value in exchange for data.

Customers 97

Customers User Experience Drivers/motivators Strategize 97

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

MAY 3, 2023

Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process between each step. How custom funnels work. Custom funnel reports are created using funnel explorations. Dig deeper. Why we care.

Customers 92

Customers Construction User Experience Campaign 92

Search Engine Land

JULY 28, 2023

Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Consumers often feel frustrated and dissatisfied when they can’t easily access customer support and returns-related information while shopping online.

Customers 90

Customers Retail User Experience Trust 90

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 91

Customers Referrals User Experience B2B 91

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

UX 109

UX Strategize User Experience Engineering 109

Sales Pop!

AUGUST 24, 2021

For many retailers, SEO, or search engine optimization , is one of the most important aspects of running an eCommerce business. It’s important that you choose the right keywords for your website copy — this will ensure that your website ranks for the right queries on search engines and you reach the most suitable people!

UX 130

UX Retail User Experience Engineering 130

Martech

NOVEMBER 13, 2024

Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience. Its clean code and logical architecture mean search engines can easily crawl, understand and index your site. What is managed WordPress hosting?

User Experience 64

User Experience Territory Legal Negotiate 64

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customers 140

Customers Referrals B2C Campaign 140

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. It’s easy enough for the engineer to use on their own, and they find value in it.

Product 81

Product Territory Sales Price 81

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Google explained that although Optimize is a longstanding product, the platform does not have features and services that customers need for experimentation testing. Why we care. Access your data.

A/B testing 112

A/B testing User Experience Engineering Launch 112

Search Engine Land

JUNE 13, 2023

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout.

Customers 87

Customers User Experience Engineering Product 87

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Technical SEO and structured data.

UX 118

UX User Experience Engineering Government 118

Search Engine Land

SEPTEMBER 21, 2023

Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

Launch 94

Launch Customers Campaign User Experience 94

Sales Pop!

MARCH 29, 2023

Offer Multiple Payment Options One of the most crucial factors that influence a customer’s purchase decision is the payment options available. Customers prefer to have multiple payment options like credit/debit cards, PayPal, Google Pay, etc. A well-written product description can persuade a customer to make a purchase.

User Experience 130

User Experience Retail Promote Engineering 130

Martech

OCTOBER 4, 2021

However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways. . Analyze customer experience. ” Source: SoloSegment.

A/B testing 132

A/B testing User Experience Engineering Campaign 132

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

B2B 107

B2B Customers Objectives and Key Results Price 107

Sales Pop!

APRIL 25, 2024

Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? Craft appealing & informative content Having informative & interesting content on your site is important for getting people & search engines to discover you. Search engines love fresh & updated content. Use alt tags!

Promote 130

Promote Engineering User Experience Education 130