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Tools - uses technology to aid and assist in the traditional methods of prospecting: pre - approch mail, direct mail, social networking, prospect facing networking opportunities. The key here is to understand that a HUNTER does NOT rely solely on social networking and technology to build their pipeline.
6) The Challenger Customer – CEB. Our customers buying process is going through dramatic change. The Challenger Customer is a fantastic follow up on it’s predecessor, The Challenger Sale (on the first list). High-Profit Prospecting addresses everything from email, social media, to gatekeepers, referrals and more.
We talk about gatekeepers, influencers, recommenders, technical buyers, financial buyers, and any other label we can find. Many of the decisions our customers are making are very difficult decisions. For the customer, a bad decision could cost their job or have serious adverse impact on company performance.
6) The Challenger Customer – CEB. Our customers buying process is going through dramatic change. The Challenger Customer is a fantastic follow up on it’s predecessor, The Challenger Sale (on the first list). High-Profit Prospecting addresses everything from email, social media, to gatekeepers, referrals and more.
Determine Your Ideal Customer Profile. Get good with social networks, boolean searches, and chrome extensions. You need to know what to say when you get a prospect on the phone, reach a gatekeeper, or go straight to voicemail. At Salesloft, this number hovers around 40%. Company industry. Company region.
We have an increasing number of people listening to us live on the Funnel Media Radio Network. But it is a really different type of customer to try to market to. It’s not your traditional B2B tech customer that I know a lot of your listeners and myself are used to marketing into. We are broadcasting live today.
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