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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

With thousands of competitors just a click away, customers are overwhelmed by options. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. The key is to craft this messaging in a way that resonates with your target customer. Selling online isnt what it used to be.

Product 239
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Customer for Life

Sales Pop!

But its real value is in its potential as it kicks off a relationship that can lead to continued business over the long term – streams of revenues and profits that fuel growth. The post Customer for Life appeared first on SalesPOP! Sounds a lot like personal relationships, doesnt it?

Customers 183
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3 Keys to Increase Customer Acquisition & Deposit Growth

Anthony Cole Training

Client retention as well as new customer acquisition are the focus. BAI’s forecast for financial services organizations’ deposit growth in the year ahead is negative, with a forecasted 2.4% This presents problems and opportunities for every bank. In fact, according to BAI Banking Outlook: 2024 Trends, “the No.

Growth 268
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Why account-based expansion is B2B’s next growth lever

Martech

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 133
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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.

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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. That’s the “secret” for sustainable growth, not a fleeting sales spike.

Growth 116
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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

Sales Hacker

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO.

GTM 108
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

We’ll explore essential criteria like scalability, integration ease, and customization tools that can help your business thrive in an increasingly data-driven world. You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Projected growth and what’s to come for Conversation Intelligence. Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? Conversation Intelligence defined and how it impacts your business.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth. In this webinar, we'll highlight the critical importance of business and financial acumen in product management.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. The role of data in marketing-led growth and customer experiences. How marketers are adapting to a privacy-focused data ecosystem.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

We must still find ways to be innovative in order to remain at the forefront of our customer's minds. Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to reimagine and reinvigorate the retail business model. April 4th, 2023 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST