Sales Pop!
JANUARY 25, 2025
With thousands of competitors just a click away, customers are overwhelmed by options. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. The key is to craft this messaging in a way that resonates with your target customer. Selling online isnt what it used to be.
Anthony Cole Training
JUNE 7, 2024
Client retention as well as new customer acquisition are the focus. BAI’s forecast for financial services organizations’ deposit growth in the year ahead is negative, with a forecasted 2.4% This presents problems and opportunities for every bank. In fact, according to BAI Banking Outlook: 2024 Trends, “the No.
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Martech
AUGUST 15, 2024
While revenue growth is prime currency, there’s a deeper truth. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. That’s the “secret” for sustainable growth, not a fleeting sales spike.
Martech
NOVEMBER 1, 2024
As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
Sales Hacker
NOVEMBER 26, 2024
Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO.
Martech
DECEMBER 16, 2024
We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?
Speaker: Evelyn Chou
We’ll explore essential criteria like scalability, integration ease, and customization tools that can help your business thrive in an increasingly data-driven world. You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation.
Advertiser: ZoomInfo
Looking for tools to surface the voice of your customer? Projected growth and what’s to come for Conversation Intelligence. Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? Conversation Intelligence defined and how it impacts your business.
Speaker: Jamie Bernard
By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth. In this webinar, we'll highlight the critical importance of business and financial acumen in product management.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. The role of data in marketing-led growth and customer experiences. How marketers are adapting to a privacy-focused data ecosystem.
Speaker: Jason Tanner
While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model.
Speaker: DeAnna McIntosh, Retail Growth Strategist
We must still find ways to be innovative in order to remain at the forefront of our customer's minds. Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to reimagine and reinvigorate the retail business model. April 4th, 2023 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST
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